This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA; Los Angeles, CA, USA.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in social media marketing, with a focus on Business-to-Consumer (B2C) and technology, including developing and executing social media strategies, managing social media channels, and working with social media influencers.
- Experience working cross-functionally with various stakeholders and teams.
- Experience with AI communities across social, including social-first publishers, AI creators, and artists.
- Experience with AI and machine learning concepts.
Preferred qualifications:
- Experience with social media analytics and reporting tools such as Google Analytics, Sprinklr or Brandwatch to track engagement, reach, and conversions.
- Experience using Artificial Intelligence tools for marketing purposes.
- Ability to develop and execute creative and engaging social media campaigns, which includes new ideas, develop creative concepts, and execute campaigns that drive results.
- Passion for social media and technology including interest in the latest trends and developments, as well as a passion for using these tools to connect with others.
About the job
Social Marketers establish the foundation for integrating social into all Google user touch points -- from advertising campaigns to event marketing to customer service -- in a clear and consistent way. We collaborate cross-functionally with product marketing leads to help align earned awareness marketing with the product and business roadmap. You will use data-driven analysis and insights to improve campaign effectiveness and value to the business, as well as exemplary online advertising solutions across Google’s key marketing initiatives.
In this role, you will get familiarized with the wide-range of internal AI tools for marketers, and lead the way in testing and implementation within the team. You will be responsible for establishing an ongoing AI content pipeline for our core social channels, and supporting campaigns and launch events for Google AI products. You will regularly interface with Marketing and Social teams focusing on AI products, storytelling and social listening, and with Insights and cross-functional teams working on internal AI products.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $137,000-$202,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more aboutbenefits at Google.
Responsibilities
- Develop and execute a comprehensive social media content strategy for Google AI products, experiments, and bespoke projects.
- Manage and oversee the selection and editorialization process for social-worthy AI stories. Guide the production and publishing processes for social.
- Collaborate with cross-functional teams to help develop and execute integrated marketing campaigns and launch events. This includes Product Marketing, Insights, Public Relations, and Creative teams to develop a cohesive message and strategy.
- Stay up-to-date on the latest social and AI trends and developments. Use this knowledge to create engaging and informative social content. Thoroughly know the wide range of internal AI tools and develop a plan to test and implement them.
- Monitor social media analytics and use insights to improve content performance. Work with our Influencer team to identify creators who can help us tell our AI stories.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See alsoGoogle's EEO Policy andEEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing ourAccommodations for Applicants form.
