Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.
As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career - a place for people to learn, to achieve and to grow. A philosophy that balances personal lifestyles, perspectives and needs is an important part of our culture.
Marketing ensures that Morgan Stanley gains the greatest value from its brand and helps drive growth for the business. Marketing manages every aspect of our brand worldwide and provides strategic guidance and marketing execution for business units and internal groups seeking to harness the power of our brand.
The Morgan Stanley at Work marketing department focuses on creating strategies and solutions that help foster client and segment engagement and support advisors to win and retain business. This group is broadly responsible for branding, communications, strategic marketing initiatives, and driving growth for the corporate/institutional suite of businesses.
Position Summary:
The Assistant Vice President-Morgan Stanley at Work Marketing will be responsible for driving multi-channel event promotion, tax season marketing and automated marketing campaigns across the participant’s lifecycle. These effort tie to lead warming and overall engagement of products and services available to employees that receive Morgan Stanley at Work’s corporate services across Stock Plan Services, Retirement and Financial Wellness. This individual’s efforts will be directly connected to key strategic lifecycle communications to establish and build relationships with employees receiving workplace benefits from Morgan Stanley at Work. This individual will serve as the lead marketer for various campaigns and will lead the execution related to positioning, messaging, channel mix & measurement/attribution.
Principal Areas of Responsibilities:
- Assist in building a compelling value proposition across B2C audiences for various programs and campaigns.
- Partner cross-functionally to help implement omnichannel tactics to engage key customer segments.
- Drive best-in-class growth and lifecycle communications across the customer journey while managing a delivery roadmap – areas of emphasis: events, tax and lifecycle moments
- Synthesize data insights across customer demographics and web analytics to optimize engagement touchpoints and improve conversions over time.
- Tap into customer insights and competitive intelligence to inform the go-to-market strategy and over time, improve adoption tactics.
- Actively engage with key stakeholders throughout the organization including technology, legal, compliance, risk, field communications, and other corporate marketing teams to drive key business initiatives.
- Evangelize the marketing experiences and associated journeys with internal stakeholders and key business partners.
Knowledge and Skills Required:
- Bachelor's degree required plus a minimum of 5 years of marketing and/or communications experience within financial services
- Knowledge and passion for understanding the customer journey and client insights
- Solid analytical and leadership skills
- Excellent interpersonal, collaboration, client focus and organizational skills
- Strong ability to communicate & present to large audiences
- Ability to simultaneously manage and prioritize multiple engagements
- Knowledge of legal and compliance policies related to financial service industry a plus
- Experience with leveraging multiple marketing channels
- Excellent written and verbal communication skills
- Excellent interpersonal, collaboration, client focus and organizational skills
- Knowledge of legal and compliance policies related to financial service industry a plus
Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
For Denver, CO ONLY:
Salary range for the position: $85,000 - $135,000 Yr. The successful candidate may be eligible for an annual discretionary incentive compensation award. The successful candidate may be eligible to participate in the relevant business unit’s incentive compensation plan, which also may include a discretionary bonus component. Morgan Stanley offers a full spectrum of benefits, including Medical, Prescription Drug, Dental, Vision, Health Savings Account, Dependent Day Care Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off (including Sick Leave consistent with state and local law, Parental Leave and 20 Vacation Days annually), 10 Paid Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our employees. Please visit mybenefits.morganstanley.com to learn more about our benefit offerings. The application window is expected to close 12/31/2024, but may be extended depending on whether a candidate has been selected.
For PURCHASE, NY ONLY:
Expected base pay rates for the role will be between $85,000 - $135,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.
