Position Description:
The Market Business Development Manager is responsible for the overall development and execution of the marketing and business development strategy for a specific geographic area. The Business Development Manager is accountable to federal, state, local programs and contracts, accrediting bodies and Maxim requirements.
The strategy should be consistent with the focus and goals of the organization, and it is the Market Business Development Manager’s responsibility to analyze opportunities in a specific geographic area and develop a customized business plan to maximize potential referrals. The marketing and business development strategy should encompass developing relationships and educating a multitude of referral sources and payers within the healthcare continuum on the services offered by the organization. These referral sources include, but are not limited to, various healthcare facilities, area healthcare programs, local insurance payers, physician groups, and case management groups.
The Market Business Development Manager manages with an entrepreneurial mindset and develops a strategy to increase the organization’s visibility within the community and with various trade associations. The Market Business Development Manager has a responsibility to sell Maxim’s full suite of healthcare services. The Market Business Development Manager will collaborate with all appropriate departments and divisions to ensure implementation is a success.
Essential Duties and Responsibilities:
- Develops a comprehensive marketing and business development strategy for a specific geographic area based on the business potential of the area, needs of the community, and the capability of the local office. This responsibility includes development of a business plan and potential referral opportunities in the area
- Collaborates with the Clinical and Operational team to have understanding of customers and processes in assigned area in order to educate and answer questions regarding available services
- Spends 80% of time engaging with customers in-person to educate on the services, features, and benefits of the company as a healthcare provider
- Develops a minimum of 10 pursuit plan target accounts per year with a targeted annual spread
- Manages existing account relationships and acts as consultant to build relationship depth with current customers within assigned business area
- Analyzes needs of customer to create customized proposal
- Delivers exceptional customer service to customers, patients, and family members especially in the context of troubleshooting and resolving conflicts
- Collaborates with the Director of Business Operations to understand and champion office capabilities and attributes during marketing and business development appointments
- Aligns marketing and business development strategy with Director of Business Operations’ business strategy and vision
- Achieve budgeted financial targets of assigned area
- Responsible for accurate completion of all required reports and activity tracking in the CRM to achieve company Key Performance Indicators (KPIs)
- Educates customers on the various business lines of the organization, and maintains account collaboration with office counterparts
- Participates in daily Red Zone meeting with the recruiting team
- Actively communicates business opportunities with regional and national team and continuously seeks to improve business development processes
- Maintains an understanding of federal and state laws and Healthcare Reform affecting the organization’s business and educates customers and the office as to the impact of these matters in the business
- Accountable to federal, state, local programs and contracts, accrediting bodies and Maxim requirements
- Performs other duties as assigned
Minimum Requirements:
- Undergraduate degree preferred in Business, Marketing, Management, Communications, Public Relations, Healthcare Administration
- Minimum of one year business development experience in healthcare preferred or other relevant business development experience
- Must meet all federal, state, and local requirements
- Demonstrated ability to provide a high level of customer service
- Excellent communication skills
- Proficiency and experience in public speaking
- Ability to work creatively, independently, and be self-motivated
- Frequent daily travel throughout the specific geographic area; overnight travel may be required (10% of time)
- Computer proficiency, including the Microsoft Office Suite (Word, Excel, Teams, etc.)
- Proficiency in the English language required
About Maxim Healthcare Services
Maxim Healthcare Services has been making a difference in the lives of our patients, caregivers, employees and communities for more than 30 years. We offer private duty nursing, skilled nursing, physical rehabilitation, companion care, respite care and behavioral care for individuals with chronic and acute illnesses and disabilities. Our commitment to quality customer service, compassionate patient care, and filling critical healthcare needs makes us a trusted partner wherever care is needed.
Maxim Healthcare Services is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
