How will your role impact First Command?
First Command was founded in 1958 by a retired military officer who was enthusiastic about helping service members and their families strengthen their financial security.The Financial Solutions Strategy team shares this passion for our mission and leads our financial product solutions and platforms offered through the coaching relationship with our clients. The Banking Solutions Product Manager will partner with Bank leadership to lead the product strategy, development, management and delivery for all bank products offered by First Command.
Through the development of a product and service suite that starts with client segment personas and Client experience (CX) data, the banking product lifecycles will enable First Command to leverage business partners for product innovation and delivery. By leveraging industry and company knowledge, market trends, product and strategic partner ecosystems, the Banking Solutions Product Manager will serve as a comprehensive resource for financial advisors, and service associates leveraging these products to help our clients establish and implement their financial plan.
What will you be doing?
- Leads the development and deployment of deposit and lending product offerings in alignment with the company’s financial coaching philosophy.
- Identifies gaps and recommends new banking solutions and services to add to the First Command product portfolio that enable client achievement of financial goals and Advisors to better serve clients.
- Serves as the subject matter expert for our banking products, services, and best practices.
- Provides day-to-day service, support, and reporting on all banking deposit, loan and credit products.
- Analyzes and monitors the industry, competitors, and advisor platform trends to continually improve First Command’s product offerings.
- Assists in negotiating pricing with product partners.
- Collaborates with internal stakeholders to support the product, including marketing, sales, legal, compliance, training, operations, etc.
- Engages with outside consultants, legal counsel, industry resources etc., to ensure alignment with best practices.
- Proactively engages the CX and UX research teams for feedback data from First Command clients and other groups regarding satisfaction and experience with products (where possible).
- Maintains strong knowledge of client and persona journeys across products and product experiences while owning a horizontal, enterprise view.
- Remains knowledgeable on industry, regulatory, competitive, and partner trends translating insights, risks, and opportunities for the company through proactive reporting and communications.
- Attends industry product events as needed for best practice and innovation trends in product markets.
What skills/qualifications do you need?
Education
- Undergraduate degree in business, finance, economics or another related field required
- MBA or Masters Degree preferred
Work Experience
- At least 15 years in the banking industry in a Consumer product management/line of business ownership role with concentration/specialty in both lending and deposit products.Commercial product management experience a plus.
- Experience with other financial products including brokerage, advisory and managed investments, stocks, mutual funds, bonds, ETFs, and related services is helpful.
- Experience developing product sales and service delivery training preferred.
- Exemplary communication skills, both verbal and written, and a demonstrated ability to present material to both technical and non-technical audiences (e.g., clients, Advisors, staff)
- Proven ability to think creatively and strategically as it relates to bank products and services in order to assess and meet client needs and profitability goals.
- A Self-Starter/Team Player Attitude: You are excited by a fast-paced environment and the accountability that comes with owning important products and projects.
- Comfortable with ambiguity in an evolving role in a growing organization. Ability to multi-task, change direction and prioritize is a must.
- Strategic thinking and critical reasoning skills
- Ability to develop strong relationships across all levels of First Command and with business partner representatives.
Certifications
- Banking school graduate preferred
- Advanced professional qualifications preferred (CFA, CFP, etc.)
- Series 7, 63 or 66 are helpful
Required Knowledge, Skills and Abilities
- Understands the components of a product management ecosystem to define the platform, products and solutions, the value proposition, competitive positioning, and business cases that drive support for ongoing investments for growth.
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