Job Description
Visa Acceptance Solutions is seeking a highly skilled and passionate visual storyteller to join our global Commercial Marketing team. The Senior Manager of Content & Storytelling will play a pivotal role in transforming complex information into clear, engaging stories that resonate with our clients and the market. This requires a deep understanding of the payment ecosystem to visually narrate our impact in audience-first ways through various lower funnel, go-to-market media formats and channels.
This role will strive to enhance the connections between marketing and sales by understanding the drivers of performance against these investments and bringing together the appropriate stakeholders to take the identified actions, further strengthening the assets and events that communicate value to our clients and partners. A significant part of this role also includes shaping and managing an advocacy program by curating customer reviews, references, and client stories into a diverse ecosystem of shareable content and integrating that back into the GTM assets created.
In other words:
We’re looking for someone with creative chops that can take our marketing, sales and partner pitches to the next level by eliminating the “talking at” culture and creating inviting conversations leveraging visual storytelling backed by proof points and client references. And independently figuring out the best way to do this through input from cross-functional leaders.
What you bring:
A rich background in content strategy and storytelling, coupled with broad and deep business acumen and sound decision-making abilities. Your self-starting mentality and commitment to operational excellence will be essential as you navigate the diverse challenges of each day. The role requires agility, teamwork, and a steadfast commitment to operating with the highest levels of integrity, trust, and respect within a learn-it-all culture. You also bring capabilities in program management, organizational skills, change management strategy and methodology, and executive communications. Being self-directed, comfortable with ambiguity, and demonstrating proficient communication skills in a fast-paced environment will be crucial for driving high-quality results.
Key Responsibilities:
- Investigate, interview, and collaborate with marketing and sales stakeholders to uncover the most powerful narratives for diverse audiences.
- Translate complex technology and payments concepts into clear visuals and diagrams, emphasizing differentiation and value propositions.
- Brief and effectively guide agency partners and/or internal creative teams in the development of final deliverables.
- Utilize various media formats including blogs, infographics, videos, animations, emails, social media, and one-pagers.
- Create slide decks for sales pitches, event presentations, and customer or partner workshops.
- Source qualitative and quantitative proof points from market research to support narratives.
- Own the creation of customer advocacy and reference content in various media formats.
- Gather feedback on sales and marketing assets and run structured cadences with stakeholders to improve asset yield.
- Collaborate with product management and sales engineering to simplify complex technology concepts for customers.
- Collaborate with corporate stakeholders, regional leaders, and subsidiary owners to ensure consistent messaging.
Qualifications
Basic Qualifications:
8 or more years of relevant work experience with a Bachelor’s Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred Qualifications:
- Minimum of 5 years in messaging and content creation/design roles.
- Proven experience in content marketing and visual storytelling within a global B2B technology organization.
- Proficiency in workflow management tools such as Wrike, Kapost, Trello, or Monday.
- Strong organizational skills and ability to be an inclusive and resourceful self-starter.
- Ability to navigate and create clear paths in ambiguous situations.
- Proven experience managing agency partners and/or internal creative teams to ensure effective execution of our strategies and objectives.
- Demonstrated proficient communication skills and executive communication presence.
- Experience working in a fast-paced, dynamic environment while delivering high-quality output.
- Experience in the payments or financial services industry (preferred).
Additional Information
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 134,900.00 to 195,750.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
