Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
The International Data Strategy Manager will support international markets, primarily EMEA, in executing Global Data Strategy initiatives. Working with the Head Office team to develop central data workstreams, helping territories to implement them, and identifying opportunities at the market level. Data Strategy specific to this role will involve the development and application of an audience strategy, supporting and guiding the International markets in how to identify and reach appropriate moviegoing audiences in their Marketing campaigns.
Reporting to the Director, Data Strategy, this position will collaborate with International Media and GroupM Data Strategy teams to ensure alignment in data processes across the organization.
RESPONSIBILITIES
- Assist in the ongoing development of Universal’s international data capabilities, with a focus on EMEA markets. Primary responsibilities include:
- Marketing data management functions such as adopting naming conventions, platform data onboarding, and supporting data operations alignment.
- Work closely with local marketing teams, agencies, and territories to support global data initiatives.
- Support audience data development, including exhibitor data partnerships, first-party data collection across campaigns and GA4 strategy implementation.
- Provide support in the rollout of reporting tools and ad tech platforms, identifying key areas for media and marketing team assistance and following the ad tech development roadmap.
- Assist in cross-functional collaboration to drive global data strategy priorities.
- Help support data privacy strategy development, with a focus on GDPR and data governance, including Kids compliance across teams.
- Provide ad hoc support to the Global Data Strategy team, including working with geographic measurement tools and Google natural search data feed.
Qualifications
- Required:
- Extensive experience in digital or data strategy (Ents/Media preferred)
- Experience developing and implementing audience segmentation strategies to enhance marketing efforts and campaign user journey
- Knowledge of digital media platforms and data strategy, with strong understanding of key players in the media data ecosystem.
- Experience supporting marketing effectiveness studies, including campaign and creative performance analysis, match market testing, etc.
- Strong analytical skills to derive actionable insights from various data sets, with a focus on key performance indicators (KPIs) and campaign outcomes.
- Understanding of data privacy regulations (e.g., GDPR, COPPA) and experience in developing and enforcing data privacy and data governance best practices.
- Strong communication and collaboration skills to work across central and local marketing teams, agencies, and data strategy functions.
- Preferred:
- Experience creating and refining best practices for data management, campaign measurement, and audience engagement.
- Knowledge of data-driven planning, attribution, and optimization strategies across multiple channels.
- Familiarity with 1st and 3rd party data integration and funnel tracking methodologies
- Proficiency in using data visualization tools such as Google Data Studio, Tableau, or similar tools to present insights and support decision-making.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
