Performance Marketing Lead

General Motors • Full-time • United States • 4w ago

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The Performance Marketing Lead will play a pivotal role in supporting cross-functional marketing efforts that enhance brand growth, drive audience engagement, and optimize the marketing funnel. The individual in this role leverages data insights, analytics, and innovative marketing tactics to optimize campaign outcomes. They ensure clear alignment across marketing teams on strategies supporting audience planning and cross-channel test-and-learn initiatives. Reporting to the Head of Performance Marketing, the candidate will work collaboratively across teams supporting seamless integration of performance activities ensuring marketing efforts are data-driven, efficient, and aligned with business objectives.

MAJOR DUTIES AND RESPONSIBILITIES:

Performance Marketing & Data-Driven Decision-Making

Assist in designing, documenting, andexecuting performance marketing strategies that deliver measurable results.

In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.

Leverage performance dashboards to track KPIs,share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights

Monitor industry trends and identify new performance opportunities to keep campaigns competitive.

Collaboration and Integration

Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals.

Act as a key liaison between performance marketing, marketing intelligence, andcreative teams, ensuring optimization of campaign assets to meet audience and channel needs.

Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders.

Cross-Channel Test-and-Learn Initiatives

Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency.

Liaise with channel-specific leads (e.g., paid media, SEO, social) to define performance approaches and tests that align with overarching business objectives.