The Marketing Manager - Integrated Media Strategy will play a key role in building media strategies and plans, and overseeing the execution of media campaigns once in market. This role will be a key contributor for bridging communications and planning between internal and external media agencies. The role will include stewardship of key strategic media shifts including the following:
- Partnering with internal teams to build briefs and comms strategies in line with Ally comms architecture
- Breaking the ad-free model: finding new opportunities to connect with audiences and make an impact
- Audience Segmentation and go-to-market approach: work in partnership with Research and Analytics teams to ensure we have the right audience strategy across campaigns, as well as the right channel and partner mix based on media consumption trends and performance data
- Media continuity – meet overarching reach, frequency, and conversion goals and be a stakeholder voice in cross-platform audience approach
- Role will also be responsible for intelligence to tackle media fragmentation and ever-changing consumer media habits, with a keen eye on innovation.
This is an in office role with hybrid schedule. Ally work locations are Charlotte NC or Detroit MI
