Why USAA?
Let’s do something that really matters.
At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.
We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!
The Opportunity
We are seeking a Product Marketing Lead supporting the Property insurance business. This Lead will work collaboratively and cross-functionally to build Home, Renters and specialty product acquisition strategies and go-to-market plans to deliver measurable business and marketing results. They will be responsible maintaining a deep understanding of business priorities and results, competitive advantages, and performance analytics. What does success look like? It is delivering accelerated growth through a continuous test-and-learn agenda, rooted in always-on optimization.
The Insurance Marketing team is a key growth engine for USAA, with a laser focus on our mission to serve the military community and their families. Our team of Marketing experts is focused on understanding the needs of USAA members and prospective eligible members to drive consideration and conversion of USAA products. Our marketing campaigns reflect our brand personality, our mission to serve those who serve, and the value of our products and services.
The Product Marketing Lead will serve as the liaison between product and distribution business partners and the Insurance Marketing team to bring P&C business objectives and plans to fruition. Working alongside Marketing media, creative, analytics and enablement teams, they will play an integral role in ensuring that marketing efforts align with USAA’s business objectives and goals by using data and product insights to inform the development of omnichannel go-to-market strategies.
This position can work remotely in the continental U.S. with occasional business travel.
What you'll do:
- Leads the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
- Leads the development and implementation of marketing plans and campaigns to build and deepen USAA’s relationship with existing members, and drive acquisition of new members.
- Provides input into the management of the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Acquisition (CPAs) at scale.
- Leads the development of the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
- Models behaviors that support and embrace safe & sound business practices at scale.
- Knowledge of product related regulations, and risk and compliance requirements.
- Leverages external knowledge regarding the digital space, and networks with external partners to inspire out-of-box thinking.
- Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
- Provides coaching and training to team members.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
- Bachelor of Arts, Bachelor of Business Administration or 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
- 8 years of relevant work experience in financial services with hands-on experience in conversion channels (i.e.: Paid Search, Affiliates, Direct Mail).
- Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
- Strong business acumen in the areas of business operations, industry practices and emerging trends.
- Ability to seek and analyze data from variety of resources to support marketing decisions and alignment with key stakeholders.
- Proficiency in Product Marketing, including providing input into growth objectives, developing marketing plans, performance reporting, and driving incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy.
- Understanding of specific laws and rules that govern consumer products.
- Demonstrated proficiency with marketing data analytics, including the ability to analyze and evaluate information.
- Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
- Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.
- Ability to work independently and with minimal supervision.
- Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.
What sets you apart:
- US military experience through military service or a military spouse/domestic partner.
- Military marketing experience; deep understanding of military community audience insights.
- Strong insurance business acumen, specifically in direct-to-consumer distribution of P&C Insurance Products and knowledge of relevant corresponding profitability metrics and measures of success.
- Ability to effectively influence through a matrixed organization, including non-direct reports.
- Experience working in an Agile environment to achieve business objectives.
- Executive-level content development and data lead storytelling, connecting marketing performance to business results.
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
What we offer:
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $143,320 - $273,930.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an equal opportunity and affirmative action employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, national origin, age, disability, genetic information, protected veteran status, or any other legally protected characteristic.
