What does a successful Product Marketing Manager do at Fiserv?
As a Product Marketing Manager at Fiserv, you will be at the forefront of transforming financial services for community banks and credit unions. Dive into the dynamic world of marketing strategy, where you'll not only develop and execute innovative go-to-market approaches but also directly influence sales pipeline and revenue growth.
Your role will be pivotal in ensuring our clients not only survive but thrive in an increasingly digital landscape. You'll have the unique opportunity to touch all aspects of marketing, gaining instant recognition for your contributions. Your knack for analyzing market trends will drive distinctive product positioning and craft compelling, value-driven messages that captivate key personas.
What you will do:
- Design and develop strategic marketing programs in support of key, targeted priorities for products and solutions from Fiserv, including those that empowers the growth of community banks and credit unions.
- Lead product marketing efforts inclusive of all product and related collateral (sales documentation, product videos, website copy, blog posts, and more) to drive awareness, positioning, and adoption of strategic marketing programs.
- Collaborate proactively with internal stakeholders in business management, product management, sales, marketing, finance, and account management to develop, execute, and define marketing program strategies, plans, and measurable goals.
- Coordinate industry and client research, whitepaper, and thought leadership development.
- Support social media and content marketing efforts, including social listening.
- Support sales and lead generation efforts.
- Identify and support the Fiserv presence at Fiserv-hosted and industry tradeshows and events.
What you will need to have:
- 5+ years of experience in designing and developing strategic marketing programs, such as digital marketing, content marketing, social media, email marketing, and events
- 5+ years of Business to Business (B2B) and Business to Consumer (B2C) marketing experience
- Bachelor’s degree or an equivalent combination of education, work, and/or military experience
What would be great to have:
- 3+ years of experience in creating and managing marketing campaigns in the financial services industry
- 3+ demonstrable experience in product marketing and innovation
Important info about this role:
- We’re better together. This role is fully on-site.
- Ability to travel up to 10% of the time and work weekends/evenings, as necessary
Perks at Work:
- We’re #FiservProud of our commitment to your overall well-being with a growing offering of physical, mental, emotional, and financial benefits from day one.
- Maintain a healthy work-life balance with paid holidays, generous time off policies, including Unlimited Recharge & Refuel for qualifying associates, and free counseling through our EAP.
- Plan for your future with competitive salaries, the Fiserv 401(k) Savings Plan, and our Employee Stock Purchase Plan.
- Recognize and be recognized by colleagues with our Living Proof program where you can exchange points for a variety of rewards.
- Prioritize your health with a variety of medical, dental, vision, life, and disability insurance options and a range of well-being resources through our Fuel Your Life program.
- Advance your career with training, development, certification, and internal mobility opportunities.
- Join Employee Resource Groups that promote our diverse and inclusive culture where associates can share perspectives, exchange ideas, and elevate careers.
#LI-CR1 #LI-Onsite
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