What does a successful Vice President, APAC Marketing do at Fiserv?
We are looking for an experienced and strategic Vice President of Marketing to lead our brand, marketing and communications in the APAC region to support our Merchant Solutions and Financial Institutions businesses. This dynamic role requires a visionary leader with a proven track record in leveraging brand, marketing and communications tactics to enhance brand visibility, drive customer engagement, accelerate product adoption and value-added-solution sales, and adapt global communications strategies to drive earned media and reputation.
What you will do:
- Strategic Leadership: Develop, execute, and amplify global, comprehensive brand, marketing and communications strategies that align with Fiserv’s overall business objectives, ensuring strong positioning in the market and clear brand distinction from competitors.
- Product Marketing: Adapt global product marketing efforts to drive market penetration in the APAC region, including product positioning, messaging, go-to-market strategies, and lifecycle management. Collaborate with product development teams to ensure alignment with market needs and customer expectations.
- Brand Marketing: Partner to develop brand strategy and execution in the APAC region, ensuring consistent messaging across all channels. Enhance brand awareness and loyalty through innovative campaigns and initiatives that resonate with our target audiences.
- Market Analysis: Conduct in-depth market research and analysis to identify trends, customer needs, and competitive dynamics within the targeted industries, utilizing insights to shape marketing strategies.
- Campaign Management: Oversee the development and execution of targeted marketing focusing on driving customer acquisition, retention, and brand loyalty.
- Cross-Functional Collaboration: Collaborate with product team, sales, and other the global brand, marketing and communications teams to ensure consistency in messaging and effectiveness in go-to-market strategies across all channels.
- Thought Leadership: Position Fiserv as a thought leader in banking technology and merchant solutions space by developing breakthrough content, engagement programs, and events that showcase our expertise and innovative solutions.
- Communications and Reputation Management: Partner with regional executives and global communications teams to position Fiserv and its brands as market-leading technologies and drive earned media to supplement brand and marketing strategies.
- Performance Tracking: Establish key performance indicators (KPIs) to measure the success of Clover marketing initiatives, analyzing data to optimize strategies and report on outcomes to executive leadership.
- Team Leadership: Build and lead a high-performing product marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
- Stakeholder Engagement: Regularly communicate with executive leadership and key stakeholders on Fiserv’s marketing performance, challenges, and opportunities for growth.
- Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI on marketing investments.
What you will need to have:
- Bachelor’s degree
- 12+ years of channel marketing strategies, with experience in digital marketing, content marketing, and traditional marketing methods
- Business to consumer experience and business to business experience
- 7+ years’ experience managing a team of marketers
What would be great to have:
- Experience in the financial technology landscape
- MBA or master’s degree
- Proven track record of developing and executing successful marketing strategies that drive customer engagement and revenue growth.
Important info about this role:
- We’re better together. This role is fully on-site in either offices in Singapore or Sydney, Australia.
- Ability to travel up to 25% of the time and work weekends/evenings, as necessary
R-10362893
