Your Impact
The Sr. Manager, Retail Media Planning & Strategy isa strategicleaderwithin our Retail Media Network (RMN), who is responsiblefordeveloping, overseeing, and optimizingomni-channelmediaplansforbrandadvertisersacrossdigital, in-store, and offsiteenvironments. Thisroleiscrucialinconnectingretaildata, customerinsights, and marketingstrategytodrivemeasurablebusinessoutcomesforbothbrandpartners and ourretailenterprise. The Sr. Manager, Media Planning & Strategywill lead a team ofplanners, collaboratecross-functionallywithsales, analytics, and external vendors, and play a key roleinscalingourmediaofferingwith a focusoninnovation, performance, and clientsatisfaction. This individual’s key skills set includes a deepknowledgeofmedia mix modeling, paidmediaplatforms, programmaticbuying, and audiencesegmentationaswellasproven leadership experience managing teams and collaborating cross-functionally. The Sr. Manager, Media Planning & Strategy must also have excellent communication and presentation skills, with experience influencing senior-level stakeholders.
What You Will Do
Media Planning & Strategy
Lead the end-to-end media planning process for top-tier brand partners across display, search, social, video, in-store, and offsite media.
Develop full-funnel, audience-first media strategies using proprietary customer data, purchase behavior, and retailer KPIs.
Client & Stakeholder Management
Team Leadership & Development
Manage and mentor a team of U.S. media planners, providing coaching, development plans, and performance feedback. Partner closely with global planners in Bangalore.
Optimization & Measurement
Regularlyproducewith the support of Consumer Insights LMN categorybenchmarks, mediainsights, and LMN specifictrendanalysisbothforinternal and external use and consumptiontoimproveoverallcampaignperformance. Collaborate with Analytics teams to develop testing frameworks, set KPIs, and derive insights from campaign performance.
Innovation & Product Development
Minimum Qualifications
Bachelor's degree in business, Marketing, Finance, Advertising, Analytics or related field
8+ years of Full Funnel Media Strategy and/or planning with 3+ years in a Retail Media, CPG or agency environment
8+ years' experience with media planning tools (e.g. Placements, DV360, The Trade Desk, etc. and retail data platforms
8+ years of People Management
Preferred Skills/Education
• Master's Degree - MBA, Marketing
• 10 years of Digital Marketing Analytics Experience
• 8+ years of Presenting to or working with CPG, D2C, or specialty commerce brands
• 8 years of Campaign Management & Media Operations
• IAB-Digital Media Sales Certification
• Google Analytics Certification
• Trade Desk Certified: Data Driven Planning
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Pay Range: $110,900.00 - $185,200.00 annually
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.
Lowe's hourlyremoteassociates cannot reside in Alaska, California or Hawaii. Lowe's salariedremoteassociates cannot reside in Alaska or Hawaii.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.
Lowe’s believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe’s employees; and adhering to and monitoring compliance and safety guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.