- This role is based at our corporate office in McLean, VA or Remote***
This is your chance to be part of the Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Analyst, Full-Service Brand Marketing, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Full-Service Brand Marketing team reporting to Director, Global Brand Marketing – Full Service, you will help support in executing the marketing strategy, coordinated marketing plans, and daily business activities that support the brand and categories. Additionally, you will partner with cross-functional teams as the brand steward to ensure that marketing tactics from creative development, digital and social media are executed to match the brand strategy and brand identity of each of the Full-Service brands. This will drive brand salience, brand love, and loyalty among existing customers, while also encouraging emerging traveler segments.
How We Will Support You
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
- Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
- Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.
- Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
How You Will Make An Impact
Your role is important and below are some of the fundamental job duties that make your work unique.
What Your Day-to-day Will Be Like
- Contribute to the development and execution of strategic and tactical marketing plans that support brand objectives.
- Steward and maintain the brands' positioning and identities globally.
- Support brand identity execution including project management, hotel collateral, photography, logo creation, and compliance.
- Monitor and analyze brand activity and hotel-level marketing performance to inform strategic decisions and support in developing key reporting documents.
- Support dual-brand and soft-brand hotel branding needs, development marketing, and hotel filming requests.
- Provide strategic support for sales collateral, event marketing, and branded promotional item sourcing.
How You Will Collaborate With Others
- Collaborate with internal teams to manage the execution of integrated campaigns, ensuring alignment with brand strategy and delivery.
- Participate in cross-functional initiatives and represent the brand in interdepartmental projects and task forces.
What Projects You Will Take Ownership Of
- Lead key brand initiatives and support storytelling efforts through compelling presentation materials.
- Be involved in the category and department-wide initiatives and represent the brands in task forces and interdepartmental efforts.
WHY YOU'LL BE A GREAT FIT
You Have These Minimum Qualifications
- Three (3) years of marketing experience, and a proven track record of supporting the management and execution of marketing programs and partnerships
- One (1) year of experience using online project management software, performance, and monitoring of a defined sequence of tasks, arranged as a workflow application from beginning to end
- Proficiency in developing PowerPoint presentations
It Would Be Useful If You Have
- BA/BS Bachelor's Degree in Marketing, Communications, or Business
- Marketing experience within the hospitality or similar industry
- Knowledge of franchise organizations and/or experience working within a franchise organization
- Experience overseeing marketing and promotional activities, including schedules, scope, and marketing budgets
- Experience in brand identity work and developing templates/playbooks for regional and hotel use is a benefit
- Experience in all aspects of developing, executing, and analyzing marketing plans
What It Is Like Working For Hilton
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program (“Wellthy”), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $70,000-$100,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.
Work Locations
Hilton - Shared Services - McLean
Schedule
Full-time
Brand
Hilton Corporate
Shift
Day Job
Job Level
Team Member
Job
Brands
