Remote/Hybrid: This role is based REMOTE but if you live within a 50-mile radius of Warren, MI - Cadillac Tower you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.
The eCommerce Lead will own and scale GM’s multi-brand digital merchandising ecosystem, spanning Chevrolet, Cadillac, Buick, and GMC. This role goes beyond site operations: it is about transforming GM’s eCommerce program into a flagship growth engine and building emotional fandom around our brands.
The ideal candidate brings a blend of eCommerce strategy, digital merchandising, and creative brand storytelling, with the ability to turn legacy programs into fashion-forward, digital-first consumer experiences.
Strategic Leadership & Collaboration
-
Collaborate with brand leads, licensing partners, and external vendors to plan and execute product launches, online drops, and seasonal campaigns.
-
Act as the bridge between GM leadership, brand teams, and external partners, ensuring alignment on timelines, budgets, and creative direction.
Digital Storefront & Merchandising
-
Own the day-to-day operations of GM’s eCommerce ecosystem, including Shopify Plus management, product launches, navigation, and cross-brand promotions.
Marketing & Growth Channels
-
Partner with marketing teams to expand GM’s eCommerce presence into modern growth channels, including future pilots of TikTok Shop, Instagram Shopping, and Amazon storefronts.
User Experience & Site Optimization
-
Monitor and report on KPIs: traffic, conversion rate, AOV, revenue, and product/category performance.
-
5+ years of experience in eCommerce, merchandising, or digital marketing, ideally with multi-brand or global portfolio experience.
-
Strong vendor/partner management skills, including licensing, compliance, and third-party integrations.
- The expected base compensation for this role is: ($94,800-$151,400). Actual base compensation within the identified range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
This is more than an eCommerce role. It is an opportunity to reshape how consumers experience some of the most iconic automotive brands in the world.
At GM, we are building a modern digital ecosystem that reflects the innovation of our vehicles. The eCommerce Lead will play a critical role in transforming merchandise from legacy programs into elevated, fashion-forward, and culturally relevant experiences.
You will collaborate across Cadillac, Chevrolet, Buick, GMC, and GM each with its own unique identity, and bring them together under a cohesive, world-class digital vision.
If you are passionate about design, technology, and storytelling, and you want to help global brands connect with fans in fresh, modern ways, this role is where you will make an impact.
You will not just optimize a site. You will help define the future of digital fandom at GM.
