Job Summary:
The Brand and Advertising Specialist I is responsible for supporting the Brand and Advertising and Community Marketing teams and business owners to develop and implement marketing and external communications that drive enrollment and new business with a focus on compliance.
Essential Functions:
- Maintains an up-to-date understanding of general regulatory/compliance marketing guidelines for all product lines and ensures that all regulatory requirements are being met
- Supports Brand and Advertising team in the development and execution of multitiered advertising campaigns
- Supports the event/sponsorship strategy
- Supports the translation/508 strategy
- Manages ad and logo request queue, including interfacing with business owners and external contacts, ensuring on time and effective delivery
- Writes, edits and develops marketing and external communications deliverables for print, digital, web and advertising
- Gathers data from various internal and external sources to support analysis activities
- Supports Project leaders in ensuring on-time production of materials on target and within budget
- Supports work in department project queue as needed
- Perform any other job duties as requested
Education and Experience:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field or equivalent years of experience is required
- Minimum of one (1) year of experience in Marketing and/or Communications is required
- Healthcare experience preferred
Competencies, Knowledge and Skills:
- Microsoft Office proficient
- Experience using visual software, such as PowerPoint and Visio
- Project management skills
- Ability to learn and utilize project management software
- Strong attention to detail
- Oral, written, and interpersonal communication skills
- Knowledge of marketing practices, tactics and trends
- Cross-functional team skills
- Ability to work independently in a hybrid environment including a WFH setting or office environment
- Time management skills
- Decision making/problem solving skills
Licensure and Certification:
Working Conditions:
- General office environment; may be required to sit or stand for extended periods of time
Compensation Range:
$46,500.00 - $74,500.00
CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.
Compensation Type (hourly/salary):
Salary
Organization Level Competencies
This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.
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