Position Overview
The CRM Administrator will oversee the day-to-day management, optimization, and support of Simiron’s Customer Relationship Management (CRM) platform. This role ensures data accuracy, system functionality, and user adoption across sales, marketing, and operations teams. The ideal candidate will combine strong technical expertise with excellent communication skills, ensuring the CRM system supports business goals and enables growth.
Key Responsibilities
System Management & Maintenance
- Administer daily CRM operations, including user accounts, roles, permissions, and security.
- Monitor system performance, troubleshoot issues, and coordinate with vendors when necessary.
- Perform regular system audits and ensure compliance with company and regulatory standards.
- Support system upgrades, new feature rollouts, and integrations with other platforms (e.g., ERP, marketing tools).
Data Management & Reporting
- Maintain clean, accurate, and consistent customer and sales data.
- Import/export data, deduplicate records, and manage data migrations.
- Develop and manage dashboards, reports, and KPIs to track sales pipeline, customer engagement, and marketing performance.
- Provide actionable insights to leadership through CRM analytics.
User Support & Training
- Serve as the primary contact for CRM-related questions and support.
- Train new users and provide refresher sessions to drive adoption.
- Create user guides, training materials, and best practices documentation.
- Promote consistent use of CRM tools across teams.
Optimization & Collaboration
- Customize workflows, fields, layouts, and automation to align with business processes.
- Partner with sales, marketing, and operations to ensure CRM supports strategic initiatives.
- Collaborate with management to evaluate new features and optimize system usage.
- Recommend process improvements and implement enhancements to maximize ROI.
Qualifications
- Bachelor’s degree in business, Information Systems, Marketing, or related field (or equivalent experience).
- 3–5 years of experience as a CRM Administrator, Analyst, or similar role.
- Proficiency with Salesforce, HubSpot, Microsoft Dynamics.
- Strong analytical and problem-solving skills with a focus on detail and accuracy.
- Excellent communication and training skills, with the ability to support both technical and non-technical users.
- Knowledge of CRM integrations, workflows, and automation tools.
- Familiarity with compliance and data privacy regulations (GDPR, CCPA) preferred.
Job Type: Full-time
Pay: From $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
- Vision insurance
Education:
Ability to Commute:
- Rochester Hills, MI 48309 (Required)
Work Location: In person
