Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Responsible for designing, implementing, and maintaining customer data workflows and real-time personalization strategies using Adobe Experience Platform (AEP) and Real-Time CDP (RTCDP). This includes data integration, identity resolution, audience segmentation, and activation across marketing channels.
Job Description
Core Responsibilities
1. Data Integration & Management
- Design and configure schemas using Adobe’s Experience Data Model (XDM).
- Ingest and transform data from various sources into AEP.
- Create and manage datasets, ensuring alignment with business needs.
- Apply data quality rules and validate data integrity.
2. Real-Time CDP Configuration
- Build and maintain Real-Time Customer Profiles.
- Configure identity namespaces and graphs for cross-channel personalization.
- Enable audience segmentation and activation for real-time use cases.
3. AEP Administration
- Manage user roles, permissions, and sandbox environments.
- Monitor system health and ensure compliance with data governance policies.
4. Data Activation & Personalization
- Integrate RTCDP with downstream systems (e.g., marketing platforms, analytics tools).
- Enable real-time decisioning and omni-channel personalization.
- Configure source connectors for data ingestion from external systems.
5. Testing & Validation
- Create and maintain test profiles to validate journeys and messages.
- Conduct QA on data flows and personalization logic.
Employees at all levels are expected to:
- 3+ years of hands-on experience with AEP and RTCDP.
- Strong knowledge of data modeling, ingestion, and transformation.
- Experience with identity resolution and audience segmentation.
- Proficiency in SQL, Python, JavaScript, or similar languages.
- Familiarity with APIs, SDKs, and streaming data ingestion tools.
- communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years
