About this Position As a Brand Manager, you will play a pivotal role in supporting the development, execution, and performance tracking of brand strategies within the Hair Color category managing multiple brands. You will work closely with cross-functional teams—including sales, trade marketing, R&D, and supply chain—to deliver compelling brand initiatives that drive growth, strengthen market share, and connect with consumers in the mass-market channel.
What you´ll do
- Executes local market programs and campaigns and Marketing Mix
- Conducts market and consumer assessment and derives actions
- Provides overall marketing support to marketing and sales teams
- Supports local roll-outs of new products and programs including communication campaigns
- Executes brand management and sales promotion activities locally
- Manages resources needed and ensures timely local execution of initiatives
- Leads local insight generation actions and programs
- Supports with inno process inputs especially in case of regionally led innovatoins
