Sponsorship: GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to the office three times per week or other frequency dictated by the business.
The Role:
The Consumer Insights Manager is the cross-functional champion of the customer voice, translating research, trends and market signals into actionable insights that shape GM’s future products and features.
What You’ll Do:
- Insight-Driven Impact : Distills existing research, market data, and emerging trends to uncover customer needs, priorities, risks, and opportunities.
- Bold Advocacy : Passionate about the customer and confident in constructively challenging cross-functional teams to ensure customer priorities are front and center.
- Strategic Influence : Informs program direction through custom analysis, segment and industry trends, and a well-informed point of view.
- Cross-Functional Collaboration: Partners closely with Design, Engineering, Product Development, Planning, Finance, Marketing, S&S, Communications, and other teams—at every level—to embed customer insight into decision-making.
- Cultivate a culture of continuous improvement: harness advanced technologies like AI, pilot new methodologies, and applying deep automotive industry expertise to rapidly deliver trusted, actionable insights.
- Connecting the Dots : Synthesizing existing research and data from diverse sources to uncover common threads, fresh insights, and emerging trends.
- Crafting Compelling Narratives : Developing clear, concise, and engaging reports and presentations that integrate multiple sources and follow a strong storytelling approach.
- Representing the Independent Voice of the Customer: Bringing an unbiased customer lens to cross-functional discussions through thoughtful collaboration, polished presentation skills, and well-crafted communication.
- Supporting Customer-Informed Decisions: Influencing early-stage product development and identifying key decision points where customer insights can shape priorities and outcomes.
- Socializing Insights: Sharing findings across multiple functions through forums, workshops, and leadership engagements to drive alignment and action.
- Collaborating Across Research and Programs: Coordinating within GCR and with fellow Consumer Insights Managers to represent business partner perspectives, shape research objectives, and deliver unified, high-impact learnings.
Your Skills & Abilities:
- Bachelor’s degree in market research, business, marketing, advanced analytics, or equivalent.
- 7 years of Market Research, Insight Development, or Data Analytics experience
- 2 years of Team Lead or Project Management experience
- Intellectual curiosity, a collaborative orientation, analytical patience, willingness to develop an idea into an insight through iteration and synthesis
- Ability to internalize understanding of customer to form an informed “point of view” that contributes to strategic discussions and decision making
- Strong storytelling and presentation skills, both oral and written
- Excellent interpersonal skills and ability to work well with cross-functional teams
- Works independently with high level autonomy and cope effectively with ambiguity
- A thorough understanding of the evolving vehicle market and competitors
- Highly effective communication skills, both oral and written
What Will Give You A Competitive Edge:
- MBA or advanced degree in business, marketing, behavioral science, or a related field.
- 1 year of People Leadership with Direct Reports
- Direct Automotive Experience
- A bold passion for the customer and a strong sense of advocacy for their needs.
- Experience leveraging AI-enabled tools and platforms to accelerate insight synthesis and trend detection.
- Track record of developing effective teams with a strong focus on upskilling and cross-organizational mentoring.
- Proven ability to translate complex data into clear, actionable strategies.
