This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Warren 7000 building three times per week, at minimum. This job may be eligible for relocation benefits.
About Product Marketing for OnStar Services
Our vision is a world with zero crashes, zero emissions, and zero congestion. Big ambitions are our specialty, which is why we need the help of people like you. The bold. The innovative. The self-motivated and the collaborators. We’ve got a momentous journey ahead.
The Product Marketing team for OnStar is growing and leveraging connectivity expertise to continue to foster innovation for OnStar and the advancement of in-vehicle technologies. Team members are encouraged to collaborate, innovate, and partner with cross-functional groups throughout product development and market introduction. Our dynamic environment fosters growth on a global scale. OnStar delivers value to customers through an expanding portfolio of service offerings:
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Protect Services: Our safety technology puts you in touch with real people who can provide critical support at a moment’s notice.
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Connect Services: Bring movies, music, podcasts, mobile experiences and In-Vehicle Apps along for every ride at your convenience.
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Advanced Driving Assistance Services: Real-time maps help shave time. Hands-free driver assistance technology adds ease.
Description of Role
This position manages the business and growth for OnStar Protect Services, collaborating with cross-functional teams including Product Management, Marketing, Vehicle Programs, Brands, CX, go-to-market, and sales channels. Key tasks include tracking execution against business plans, ensuring readiness for go-to-market, and supporting the Protect suite—featuring services like automatic crash response, stolen vehicle assistance, emergency services, and OnStar Guardian. The role drives impactful results and engagement within GM's enterprise.
Key Job Responsibilities:
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Define target customer, market positioning, and key areas of differentiation for products and features within domain.
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Support the development of new strategies and identification of new opportunities that meet the protect value proposition with a cross functional group of General Motors stakeholders on the marketing, product, sales and channel teams.
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Build and support comprehensive business cases in partnership with Product Management and Finance
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Deliver core value proposition and messaging plans for products, features and experiences.
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Support the go-to-market strategy for new products/features, including pricing, packaging and sales strategies
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Build channel and distributions plans for products, features, and experiences.
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Drive alignment between Product, Sales, and Marketing using the 4P framework to ensure consistent execution across all customer touchpoints and segments.
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Regularly track key performance indicators across priorities, conduct in-depth analyses, and communicate actionable items.
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Conduct ongoing 4P performance reviews with cross-functional teams to optimize pricing, refine messaging, and adjust channel strategies based on product-market fit, inclusive of competitive threats.
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Facilitate business support for Software & Services Product Management and Strategic Tech Partnerships.
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Ensure launch milestones, business readiness and campaign strategy lead to flawless execution.
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Apply data and analytics methodologies to set direction and prove/disprove hypotheses in our strategies.
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Support customers and education for products, features and services.
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Assess business plans, roadmaps, competitive landscape and provide recommendations for improvements and adjustments.
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Integrate with Global Regions on unique local needs and assist in prioritization for resource allocation.
Required Qualifications
- Bachelor’s degree
- 5+ years of product marketing or product management experience.
- Experience building, analyzing, and communicating business cases in partnership cross functionally to all levels of leadership.
- Experience working with market research and analytics to curate customer insights and market trends.
- Excellent written and oral communication skills and ability to effectively communicate and present to all levels of the company
- Ability to organize and plan effectively, in an ambiguous and continually changing environment
- Highly developed oral and written communications skills, with a focus on succinct, simple messaging
- High level of interpersonal skills to build strong relationships and work effectively with, motivate and elicit work from others
Desired Skills
- Excellent attention to detail
- Strong organizational skills
- Proactive and organized
- Ability to manage ambiguity
- Business and technical acumen
- Resourceful
- Power BI
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
