Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
The Manager, Editorial Stategy supports Comcast’s communications teams by managing influencer relationships, driving editorial content strategies, and amplifying local brand storytelling. This role ensures influencer programs and editorial efforts are aligned with corporate priorities while resonating with local audiences to enhance engagement and strengthen Comcast’s brand reputation.
Job Description
Influencer Strategy & Execution
- Develop and execute field-level influencer strategies that support Comcast’s brand goals and local market priorities.
- Identify, recruit, and manage relationships with regional influencers, advocates, and content creators.
- Coordinate influencer campaigns—briefing, deliverables, tracking, compensation, and reporting—to maximize impact.
- Monitor influencer performance and provide optimization recommendations to increase reach, engagement, and ROI.
Editorial Content & Storytelling
- Lead editorial planning for local markets—ideating, coordinating, and curating stories that resonate locally.
- Work with content and creative teams to develop editorial assets (written, visual, video) for field distribution.
- Ensure consistency in brand voice, messaging, and style while allowing for regional adaptation.
- Oversee the content calendar for local markets in support of campaigns, regional priorities, and local stories.
Collaboration & Amplification
- Partner with field communications teams to integrate influencer and editorial content into broader campaigns.
- Align influencer and editorial work with paid, earned, and owned content channels for amplification.
- Train and support field comms teams in leveraging influencer content and editorial assets in local markets.
Measurement & Optimization
- Define KPIs for influencer and editorial programs (engagement, reach, conversions, content performance).
- Track performance, derive insights, and provide recommendations to improve future campaigns.
- Report results and learnings to leadership and stakeholders to inform strategy adjustments.
- Ensure influencer contracts, disclosures, and content adhere to legal, regulatory, and brand guidelines.
- Oversee editorial review processes, approvals, and alignment with brand standards.
- Monitor for reputational risk and manage escalation procedures as necessary.
Other Responsibilities
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
- Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
- 5+ years of experience in influencer marketing, editorial content, or communications roles.
- Proven ability to manage influencer programs and editorial strategies within a large enterprise.
- Strong storytelling, editorial judgment, and content development skills.
- Excellent relationship-building and project management skills.
- Experience tracking metrics and using analytics to improve content/influencer programs.
- Experience in regional or field models, working with local markets or geographic segmentation.
- Familiarity with influencer platforms, content management systems, or digital editorial tools.
- Knowledge of FTC influencer rules, disclosures, and brand safety practices.
- Experience working in media, telecommunications, or consumer brands.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
