Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
The Senior Director, Data & Analytics helps lead Comcast’s data and analytics efforts—advancing how the company measures audience engagement, campaign performance, and brand impact. This role helps oversee social listening, reporting, data measurement, and research across platforms to drive actionable insights and optimize communications strategies. The Senior Director partners closely with teams to ensure Comcast’s storytelling and campaigns are informed by accurate, timely, and meaningful data.
Job Description
Core Responsibilities
Analytics Strategy & Leadership
- Define and help lead Comcast’s analytics strategy for social media, campaign performance, and brand measurement.
- Establish frameworks to assess audience sentiment, engagement, and campaign effectiveness.
- Partner with leadership to translate analytics insights into recommendations that enhance brand reputation and customer connection.
Social Listening & Measurement
- Help oversee 24x7 social media listening programs to identify trends, emerging issues, and audience conversations.
- Lead the development of dashboards and reports that capture brand sentiment, share of voice, and engagement insights.
- Collaborate with communications and customer care teams to ensure listening data informs proactive engagement strategies.
Campaign Analytics & Reporting
- Direct campaign tracking, analysis, and post-campaign reporting to measure performance and ROI.
- Guide the integration of paid, owned, and earned media data for comprehensive campaign evaluation.
- Partner with leaders to optimize creative, targeting, and investment strategies based on data insights.
Polling & Research
- Oversee polling and survey programs to inform brand strategy.
- Combine quantitative and qualitative data sources to develop a holistic view of audience perceptions.
Data Infrastructure & Tools
- Collaborate to ensure access to accurate, reliable data sources.
- Oversee analytics platforms and tools that support social listening, measurement, and visualization.
- Help drive adoption of standardized metrics and reporting frameworks across the organization.
Leadership & Collaboration
- Manage a high-performing analytics team, fostering collaboration and innovation.
- Partner cross-functionally with social media, communications, marketing, and customer experience teams.
- Present complex data and insights in a clear, compelling way to senior stakeholders.
- Bachelor’s degree in Marketing, Communications, Data Analytics, or related field (or equivalent experience).
- 10+ years of experience in analytics, research, or insights, with a focus on social media or marketing measurement.
- Proven expertise in social listening, campaign analytics, and brand measurement.
- Strong data storytelling skills and experience presenting to senior executives.
- Proficiency with analytics and visualization tools (e.g., Tableau, Power BI, Excel, or similar).
- Demonstrated success building cross-functional partnerships and influencing strategic decisions through data.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
- Prior Comcast experience is required
Preferred:
- Experience with social listening and analytics platforms (e.g., Sprinklr, Brandwatch, Talkwalker).
- Advanced knowledge of paid media measurement, attribution modeling, or media mix analysis.
- Familiarity with audience polling and survey research methodologies.
- Experience leading analytics within a large, matrixed organization.
- Advanced degree in Marketing Analytics, Data Science, or Communications.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
