Note: This position is open exclusively to candidates currently enrolled in the Hiring Our Heroes Fellows Program. Applications from individuals not participating in the program will not be considered.
RAPP Chicago is looking for an Experience Strategist to join our award-winning Experience Strategy team.
WHO WE ARE:
We are RAPP – world leaders in activating growth with precision and empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.
Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets
YOUR ROLE:
The Experience Strategist functions as a member of the Experience Strategy team. You are expected to support omnichannel content strategies by becoming an expert on the client’s brand, business, assets, customer, market and competitive landscape. You should also be the type of person who continuously seeks to embrace new content marketing trends, digital experiences, innovations, channels, apps, technologies, tools, and methods. Your role will regularly assess available data and define the path forward by concepting and ideating with Creative, UX, Data, Product and Production to develop roadmaps to effectively deploy across specific channels. The ideal candidate possesses a strong work ethic and is savvy, motivated, positive and curious.
YOUR RESPONSIBILITIES:
- Become an expert on client business, categories, consumers and value propositions.
- Identify content strategy needs, gaps & opportunities across the customer journey.
- Conduct content audits to assess how well existing content is performing.
- Forge strong working relationships with other disciplines within the agency.
- Partner with client services to help diagnose business problems and draft briefing materials for strategic and creative deliverables.
- Partner with Creative, UX and Tech to collaborate on and to realize strategies, roadmaps and plans.
- Monitor competitor strategies and the evolving innovation, experience and media landscape.
- Serve as collaborative member of the Strategy team, including participation in brainstorms, work sessions, creative development reviews, research, analytics, reporting, etc.
- Write and speak clearly and intelligently about complex ideas, systems, and strategies.
- Become intimately familiar with all research tools, and use those tools to provide research inputs, including desk research, secondary and primary methods.
REQUIRED SKILLS:
- Bachelor’s degree
- 2+ years of experience in strategy or related role within creative services, digital experience, service design, digital product innovation, digital agency, marketing, or consulting
- Experience within CRM content strategy a plus, but not required
- Experience writing, editing or collaborating on brief development, marketing documents and creative materials
- Writing samples
- Example presentation
