Overview
Who we are
Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for talented team members who want to Dream. Do. Grow. with us.
To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.
Who we’re looking for:
The ‘Business Analytics and Data Products Team’ is a lean, cross-functional analytics team that serves Toyota’s Sales Pillar. The Marketing Analytics team, a team within Business Analytics, enables data-driven business decisions across advertising, marketing, and digital domains across the customer journey, by delivering insights and analytics solutions that provide centralized access to data stitched together from disparate sources. The Marketing Analytics team is seeking a Digital Transformation and Analytics Manager.
The Digital Transformation and Analytics Manager will lead digital analytics, test, and optimize functions across web properties and lead workstreams within the digital transformation program.
What you’ll be doing:
Lead
Develop and lead the digital transformation roadmap in alignment with business objectives, while collaborating closely with business units, IT teams, and external partners to ensure a smooth and effective transformation.
Define and lead the digital analytics strategy, constantly assessing our approach, tooling, and dashboards, aligned to the overall analytics strategy for web properties such as Toyota.com, Buyatoyota.com, toyota.com/racing, engage.toyota.com, autoparts.toyota.com, autoparts.toyota.com, and Lexus.com.
Develop strong relationships with key business and digital product leaders across HQ, Region, and Dealers to champion data-driven decisions, testing and optimizations, align on focus areas, identify & proactively address problems, and deliver business recommendations.
Strong influencing skills that drive alignment with a wide range of stakeholders in a non-hierarchical environment, including business, agencies, and technical teams
Ability to simplify complex ideas and communicate effectively, both verbally and in writing, with senior and junior technical and non-technical audiences
Collaborate with teams of web analysts, data visualization and data engineering professionals to gather requirements, prioritize the backlog, and deliver analytics solutions.
Empower our SmartPath, Digital Team stakeholders and support team members with actionable insights allowing them to make effective decisions quickly based on facts.
Coach, mentor, and develop a team of 10+ team members and consultants.
Functional
Evangelize a hypothesis-based approach to testing and quantitative audience-based analysis to identify digital opportunities.
Own the roadmap for our large-scale e-commerce data and analytics platform, including Digital performance KPIs, Performance Marketing, Customer Journey analytics and Testing & Optimization capabilities.
Develop explicit testing procedures and playbook based on resource plan, best practices, and execution criteria.
Implement a wide range of product management and design thinking techniques and tools (e.g., vision setting, user stories, KPIs, customer journey maps, product roadmaps)
Identify opportunities to leverage digital technologies to improve processes, products, and customer experiences.
Oversee planning, execution, and delivery of digital transformation projects on time and monitor project progress, resolve issues, and ensure alignment with strategic objectives.
Evaluate existing business processes to identify inefficiencies and recommend digital improvements.
Leverage analytics and data insights to guide transformation efforts and measure impact.
Technical
Own and manage the use of Adobe Experience Cloud (especially Adobe Analytics/Omniture, Target, and Experience Manager) and Content Square.
Guide the adoption and use of the modern marketing technology stack and analytics technology stack from leading cloud data platform solutions.
Input, critique, and make recommendations on our marketing technology implementation strategy to ensure alignment with OneTech.
Ensure adherence to data-related security and risk principles, including governance and architecture considerations.
What you bring:
Bachelor’s degree in business, Marketing, Arts, Mathematics, Computer Science, Statistics, or similar field, with significant quantitative course work is required.
Deep knowledge of the Adobe Experience Cloud, Customer Relationship Management platforms, Customer Data Platforms, Demand Side Platforms etc.
Deep expertise in Marketing Technology and Architecture, including enabling marketing analytics, technology optimization and innovation, as well as leading integration with advertising and marketing technology vendors and third-party vendors.
Experience with modern data and analytics technology stack, such as AWS, Amazon Redshift, Google Cloud Platform, and BI applications such as Tableau, Power BI, Adobe Analytics, Google Analytics 360, etc., and data science applications
Strong understanding of data-related security and risk principles, including governance and architecture considerations.
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with diligence and accuracy.
Intermediate level experience in generating reporting and insights in sales and/or marketing.
Added bonus, if you have:
Master’s degree
Development experience using Big Data Cloud platforms: Google Cloud Platform, BigQuery, AWS Redshift or Databricks Spark
Experience working at a marketing agency
What we'll bring
During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights
include:
A work environment built on teamwork, flexibility, and respect
Professional growth and development programs to help advance your career, as well as tuition reimbursement
Team Member Vehicle Purchase Discount
Toyota Team Member Lease Vehicle Program (if applicable)
Comprehensive health care and wellness plans for your entire family
Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
Paid holidays and paid time off
Referral services related to prenatal services, adoption, childcare, schools and more
Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)
Belonging at Toyota
Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members’ efforts to dream, do and grow without questioning that they belong.
Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.
Have a question, need assistance with your application or do you require any special accommodations? Please send an email to talent.acquisition@toyota.com.
