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Job Function:
Digital Marketing
Job Sub Function:
Digital Marketing Strategy
Job Category:
Professional
All Job Posting Locations:
Shanghai, China
Job Description:
The mission of this position is to attract new wearers and grow ACUVUE’s platform market share by optimizing the end-to-end customer journey—from pre-purchase engagement to post-purchase loyalty. This role will focus on platform visuals, content, shopping experience, and engagement activities to drive store offtake and new wearer acquisition.
1. Before Purchase
· Plan and execute platform promotions and content strategies to attract new wearers.
· Design compelling platform visuals, including media banners and campaign creatives.
· Develop engaging content experiences(short videos, livestream scripts, and promotional materials) to educate and convert potential customers.
· Prepare campaign and event materials for product launches and seasonal promotions.
2. During Purchase
· Design, optimize, and track store pages and product display layouts to maximize conversion.
· Manage in-store livestream content, including storyline planning, visuals, and POSM (Point-of-Sale Materials).
· Execute Gift-with-Purchase (GWP) campaigns and monitor execution quality and impact.
3. After Purchase
· Design post-purchase visual and content flow, including delivery box packaging and CRM contents.
· Plan and manage VIP gift programs, tracking performance and customer retention metrics.
4. Performance Tracking & Reporting
· Monitor KPIs such as market share growth, Store offtake & new wearer acquisition, Media banner ROI, CTR, CPC, Content engagement rate & ROI, Page conversion rate, Livestream-driven offtake, etc.
· Provide actionable insights to improve campaign effectiveness.
Excluded Responsibilities:
· Paid traffic media planning & execution
· KOL livestreaming on e-commerce sites
· Promotion mechanism design
Required Skills:
Preferred Skills:
Analytics Dashboards, Brand Positioning Strategy, Business Savvy, Coaching, Communication, Content Management, Customer Analytics, Design Mindset, Digital Channels, Digital Marketing, Marketing Insights, Problem Solving, Report Writing, Strategic Thinking, Technologically Savvy, Website Analytics
