Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
Our team is looking for a Field Marketing Manager who can run our digital-first strategy and build upon our marketing strategy in Poland. This role is key to the success of Workday locally. This role will work closely with other regional marketing teams as well as with our corporate marketing team. The ideal candidate will have a deep understanding of the local market and digital marketing strategies. You will be joining the EMEA Regional Marketing team with a primary responsibility for leading the Polish market.
About the Role
We are looking for a highly skilled Marketing Manager for Workday Poland to support our growth strategy and to drive our digital-first marketing strategy. The role demands a deep understanding of digital channels and a proven track record of delivering impactful digital marketing campaigns. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the local Sales Teams, Customer Success Team, the Partner & Alliances Team as well as Global and EMEA Marketing functions.
As a Regional Marketing Manager, you will be instrumental in building the foundations of the marketing function in Poland. You will work to build the basis for a well-performing marketing strategy to build awareness, community and demand. You will design, execute and deliver high performing digital marketing campaigns to a variety of target audiences.
You will oversee regional marketing campaigns for the Polish organization, ensuring they are effective and carried out according to the company’s goals.
You will:
Work closely with the digital marketing team to develop and implement a comprehensive digital marketing strategy aligned with our overall business goals
Work closely with the Sales Teams, be their first point of contact and align marketing campaigns to business and Sales team priorities
Plan and manage digital campaigns across various channels, including but not limited to SEO, social media, display advertising and email marketing
Leverage data and analytics to measure campaign performance, to optimize strategies and report on ROI and provide recommendations to management
Arrange and execute digital and in-person events
Identify and develop new marketing opportunities based on customer, partner and sales feedback
Ensure all marketing campaigns are delivered on time and within budget.
About You
Basic qualifications:
Bachelor’s degree and a minimum of 6+ years of relevant B2B Marketing experience within a technology company
Knowledge of business-to-business (B2B) marketing, including knowledge of decision-makers, buying committees and key stakeholders
Proven ability to develop and execute successful digital marketing campaigns
Strong analytical skills and experience in using data to drive decision making
Deep understanding of the local market influences, market maturity, business tactics, competition, and language
Knowledge of best-in-class agencies/vendors/partners to work with on marketing campaigns.
Excellent communication and interpersonal skills
Experience in the enterprise software or SaaS industry is strongly preferred
Other qualifications:
Exceptional written and verbal communication skills
Must be an enthusiastic, well-organized self-starter, able to use initiative and adapt to change
Experience working within a SaaS company is highly desirable
Track record of managing multiple marketing programs simultaneously
Workday Pay Transparency Statement (For Poland Locations Only)
Listed below is the base salary range applicable to this position. Workday pay ranges (and the precise pay offered to the successful candidate) are based on a number of objective criteria such as relevant experience and skills, and educational qualifications, level of responsibility, demands of the role, work location and business need. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants awarded by Workday Inc. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: POL.WarsawPrimary Location Base Pay Range: zł0 PLN - zł0 PLN
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com.
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