About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- The Senior Brand Marketing Manager will be responsible for developing and building the brand equity as a means of achieving long-term profitable growth.
- The role will be dedicated to enhancing brand presence in the market to align to our brand charters and better relate to end-user needs.
- This leader will be a self-motivator, have entrepreneurial spirit, be creative and get a strong sense of ownership.
- The Marketing Manager will be balanced with capabilities to perform his/her functions in an expedient manner with accuracy and a passion to win.
- Have a deep understanding of our brand charters and be stewards of the brands.
- Build consumer awareness, generate trial, increase distribution and drive sales by developing effective and holistic go to market strategies.
- Participate & steer cross functional team in executing all marketing tactics across the plan.
- Work with Brand Directors to develop communication campaigns for each brand and work closely with agencies to execute.
- Develop marketing concepts for new item launches to clearly define the end-user insight, the unique product positioning and the reason to believe.
- Steer the brand execution across all touchpoints including e-commerce, brand websites, in-store, trade shows etc…
- Build brand presence on shelf by owning the packaging concept development and execution.
- Create consistency in the brands by defining brand and packaging guidelines.
- Create content strategies across brands that are relevant to our target audience, and valuable to our customers, and work with partners to execute in a timely manner.
- Track, measure and report progress on key strategic initiatives outlined by the business.
