Remote Work: Hybrid
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.
Come make an impact every day at Zebra.
The
Director of Public Relations will report to the Senior Director of External Communications and lead the strategy, development, and delivery of external communications across all functions, initiatives, products and solutions. This role leads strategic thought leadership to drive awareness of Zebra, its products and solutions as well as enhance customer relationships. Also, this role leads PR agency teams to ensure the firm's brand is elevated and seen as the market leader. This role leads and guides efforts to tell the corporate narrative leveraging third-party advocates and influencers, ensuring alignment, collaboration, and innovation to modernize the function and continuously improve performance. This role also develops measurement strategies and ensures robust analytics and insights-driven decision-making and resource allocation across the team.
Responsibilities:
- Manages the company's reputation and drives positive visibility among key external audiences, including media, customers, partners, investors, influencers, industry organizations, and others
- Develops the talent within his/her team and fosters a positive culture between his/her team and other stakeholders within the business units along with other marketing groups across the business
- Cultivate strong, professional relationships with top tier media
- Drives strong thought leadership platform using external and internal data to position Zebra and its executives as premier thought leaders in our industry
- Develops external communications recommendations in support of Zebra's products, solutions, and services; works in partnership with Legal, Compliance and other functions to continually assess and drive opportunities for storytelling while mitigating risk
- Manages the corporate blog
- Performs other duties as assigned by the Sr Director of External Communications
Must be able to work hybrid (3 days in office/2 remote) from Lincolnshire, IL or Holtsville, NY
Qualifications:
Minimum Qualifications:
- BA or BS degree in Journalism, Communications or related field required. MBA or other advanced degree preferred
- 15+ years of work experience including public relations with 10+ years of PR strategy experience and 8+ years leading a team
- 10% travel in US
Preferred Skills and Competencies:
- Experience as a content strategist, business writer/editor, and relationship manager with a facility for delivering clear, fast, and powerful content in a variety of formats, and a vision for connecting key business themes and earned media channels to drive the most impact
- Experience developing and delivering recommendations at C-and VP-level with excellent communication, financial, analytical, and problem-solving skills
- Significant experience leading independent teams in PR, Global Integrated Marketing, or related disciplines across both virtual and direct formats
- Strong understanding of global changing media landscape and experience partnering with Marketing on storytelling through various channels including paid, earned, shared and owned
- Experience in building and managing media programs that deliver measurable results with outstanding strategic writing and editing skills
- Proven ability to develop strategy and oversee strategic communications and reputation management programs designed to advance corporate reputation
- Strong thought leadership development skills and the ability to drive strategic messaging and advocacy in a competitive and collaborative environment
- Ability to effectively drive cross-functional initiatives with sales, product development, marketing, and executive leadership within tight deadlines
- Experience implementing and maintaining a successful operational model and approach to systematically build a global network of third-party advocates to leverage in PR, marketing, and sales activities
- Exceptional verbal and interpersonal communication skills with track record of building and inspiring high-performing, global teams
- Demonstrated ability to develop best practices for thought leadership content creation, distribution, maintenance, content repurposing, and implementation along with structures and platforms to support a global content and communications vision
Come Join the Herd!
Zebra is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability, protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com . We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Know Your Rights:
https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
Conozca sus Derechos:
https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.
Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary: USD 177900.00 - USD 266900.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.
Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our
Zebra Privacy Policy .
