Senior Manager, Field Marketing & Capabilities - Business Cards & Payments (BC&P)
Senior Manager, Field Marketing & Capabilities - Business Cards & Payments (BC&P)
This is a Hybrid position located in Richmond - VA, McLean, VA - Plano, TX or New York, NY.
Senior Manager Level - People Leader
At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good.
The Role
The Business Cards and Payments Marketing team is a passionate and entrepreneurial team of strategists. The Creative Excellence & GTM team is focused on creating and executing strategically sound marketing plans across paid digital, customer and field marketing campaigns.
We are looking for a Senior Marketing Manager to join our team to lead a talented team of strategists in building and delivering the marketing material and capabilities needed to enable our large team of B2B sellers to connect with businesses.
Key Responsibilities:
Lead a team of marketing strategists to deliver diverse marketing collateral, processes and validate new leads and help build the marketing capabilities to future proof our field marketing ecosystem.
Partner closely with the Product teams to define roadmaps for new capabilities needed (such as Content management system, lead automation, and etc.)
Partner with the Field leadership team to deeply understand sellers needs, validate marketing opportunities and prioritization and communicate updates to the broader field team.
Partner closely with Channel Marketing teams to develop and execute integrated campaign strategies that align back to the product’s brand strategy.
Understand how competitors and non financial services companies are evolving either field marketing ecosystem to drive more efficiency and effectiveness for their salespeople.
Here’s what you’ll need to be successful:
High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
People leadership experience with an empathetic approach and passion for coaching and career development
Ability to self-direct and task switch between strategic and tactical initiatives regularly
Succinct, focused written and verbal communication skills
Exceptional analytical and problem solving skills
Preference to work on highly ambiguous projects – where you are expected to test hypotheses and stand up best practices that don’t exist today
Diligent listening skills and the ability to adapt approach among diverse audiences to tease out insights and pain points
High degree of comfort bringing ideas to the table that might at first seem absurd – then quickly build a case for testing and ultimately a recommendation for pursuit, scaling or abandoning
Confidence to ask hard questions and push into uncharted territories – and not defaulting to the status quo before exploring new paths and quantifying risk / reward
Basic Qualifications:
Bachelor’s Degree or military experience
At least 7 years of experience in building and executing marketing strategies
At least 3 years of product marketing experience building value propositions and go-to-market strategies to bring new products to market
At least 3 years of people leadership experience managing and developing a team of direct or indirect reports
Preferred Qualifications:
8+ years of marketing experience in a large, fast-paced technology-forward culture
Demonstrated success in defining and launching insights-driven marketing plans and value propositions in support of product roadmaps and objectives
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Plano, TX: $161,500 - $184,300 for Sr. Manager, Marketing
McLean, VA: $177,700 - $202,800 for Sr. Manager, Marketing
Richmond, VA: $161,500 - $184,300 for Sr. Manager, Marketing
New York, NY: $193,800 - $221,200 for Sr. Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
