About this Position Henkel Adhesives Technologies is a worldwide leader in bonding, sealing and surface treatments - thanks to our ambitious people. We create unique value for our clients and our technologies can be found in many objects touching our lives every day. Our success is built on constant innovation and people who strive for excellence. Working at Henkel is much more than just a job. It's a passion. Have you got what it takes? The Strategic Business Unit for Consumers & Craftsmen (ACC) provides high-quality solutions mainly for adhesives and sealants to a wide target group ranging from consumers as kids and DIYers to professional craftsmen. AC markets a wide range of strong brands such as Pritt, Pattex, Loctite, Rubson and Perfax. We are now looking for a Brand Manager BNL to drive our Pattex brand to the next level and make a real impact!
What you´ll do
In a very international working environment, you will have the responsibility of Pattex in Benelux and will perform the following tasks:
- Strong drive of the local marketing strategy and activation for the Pattex brand in order to reinforce our leadership position on a very challenging market
- Work with clear objective on brand impact, organic sales growth, profit and market shares in the short & long term
- Definition of the full marketing mix with product portfolio, innovations and promotional plan in collaboration with creative agencies
- Development of the Media plan for both Belgium and Netherlands
- Management of the local marketing budget
- Strong analysis and data driven recommendation for the annual category and projects review
- Monitoring and reporting of the different KPI’s (brand visibility, market shares, sales performance, tracking of innovations and media campaigns, portfolio reviews, budget follow-up,…)
