- This role is based at one of our corporate offices in McLean, VA or New York, NY***
This is your chance to be a part of a Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships.
What will I be doing?
As the Vice President, Global Creative Director, you will lead Hilton's global creative expression, bringing it to life through distinctive brand identity, advertising, and content. Reporting to the SVP, Marketing, you will direct the identity of the brand including the visual ID, voice, and advise on applying it to our advertising, content, experiential, and other marketing to help create a brand narrative that breaks through, shifts perception, consistently around the world. You will work cross functionally with creative, marketing, media, experiential, communications and other professionals to bring our brand and trading brands to life through marketing. This role will help equip internal teams with forums, tools on creative direction, effectiveness, and more.
Your Responsibilities Will Also Include
- Lead the creative evolution of Hilton's brand platform, Hilton. For The Stay., including design, voice, and composition across channels globally
- Define and implement the creative expression of the brand, Hilton, and our 25 trading brands
- Instill creative tools and systems that allow teams to scale creative excellence
- Consult on advertising concepts in all formats
- Advise on content development, like story architecture, brand inclusion, character development, style, channel considerations, etc.
- Provide strategic, innovative, and design thinking-led solutions that facilitate fresh, compelling creative concepts delivering business objectives
- Liase with Hilton's agency partners to guide our brand(s) creatively as they develop new advertising and content strategies.
How You Will Collaborate With Others
- Build cross-functional relationships to help drive creative consistency and quality globally
- Set standards that demonstrate Hilton's creative ambition to be breakthrough and talk worthy and teach teams across creative and business to help deliver against this ambition
- Represent creative in executive level forums with c-suite level stakeholders and senior leaders around the company
What Initiatives You Will Take Ownership Of
- Guide content development of new content ideas
- Advise on brand identity and help support govern
- Leading creative conversations with marketing leaders and Hilton's EC
- Lead development, partnership, and oversight of 3rd party creative agencies and independent contractors to include Tier 2 and 3 agencies, photographers, and video production.
What are we looking for?
Success will demonstrate itself through the following attributes and skills:
- Understand Hilton and the competitive landscape, including industry, competition, target audience, and marketplace changes
- Knows how to apply a global mindset to brand building with the instinct for when to lead with a global vs. regional creative to ensure a consistent customer experience.
- Understanding of culture and consumer trends with a demonstrated expertise in finding natural ways for brands to create cultural capital and build brand meaning.
- Strong network of agency and production partner relationships
- Skill to inspire and sell creative rationale to executive leadership (C-Suite), senior leadership, and multi-functional teams
- Deep understanding of media, influencers, and content and the role creative plays in creating and optimizing the experience across channels
- Demonstrates an innovative, strategic creative method by applying customer insights, design thinking, and technology
- Experience to direct high-quality creative across mediums and channels
- Experience across mediums (video, photo, interactive, print, etc.) and channels (tv, digital advertising, web, email, mobile, social media, on-property, etc.)
To fulfill this role successfully, you must possess the following minimum qualifications and experience:
- Ten (10) years of leading creative for a large, globally relevant brand
- Experience leading in-house creative studio or similar environment
- Seven (7) years managing and leading large, globally dispersed teams in a fast-paced and cross-functional focused environment
- Experience in brand development and execution for large, global brands
- Up to 30% travel
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
- Advanced Degree in Design or Marketing
- Experienced in building and leading creative teams across global regions (Americas, EMEA, and APAC)
What is it like working for Hilton?
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to our benefits such as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program (“Wellthy”), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $210,000-$315,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.
Work Locations
Hilton - Shared Services - McLean
Schedule
Full-time
Brand
Hilton Corporate
Shift
Day Job
Job Level
Head of Department
Job
Sales and Marketing
