Connecting and Protecting People, Microwave Products Group (MPG) is a leading global provider of mission-critical engineered electronic components and subsystems comprised of five business units in six manufacturing locations. Our brand names are recognized globally including: BSC Filters, York, UK; Criteria Labs, Austin, TX; Dow-Key Microwave, Ventura, CA; Pole/Zero, West Chester, OH; Espy, Austin, TX; and K&L Microwave, Salisbury, Maryland and Dominican Republic.
Our expertise is the design and manufacture of communications-based specialty products – engineered components and subsystems – for demanding military, space, commercial aerospace/industrial, and telecom infrastructure applications where function and reliability are crucial.
POSITION OVERVIEW: The MPG Director of Branding & Marketing will be a hands-on leader of all branding and marketing initiatives at both strategic and tactical levels. The candidate will be responsible for developing brand strategies and marketing plans aligned to the strategic business plan and goals, in collaboration with key MPG stakeholders. The candidate will drive customer awareness, product demand, differentiated competitive advantage and positioning for the MPG brand in defense, aerospace and commercial markets. The candidate will have the responsibility to shape and direct the overall branding strategy and marketing agenda for MPG, driving strategy, critical activities and projects with support from internal and external resources. The candidate will be responsible for driving analytics to define and maximize return on marketing investment. DUTIES (including but not limited to): - Strategy & Planning: Facilitate development of the overall branding strategy and marketing plans and own the execution of both. Define brand positioning, develop marketing plans, and create campaigns for new and existing products, aligned with company objectives.
- Creative Direction: Serve as creative director: establishing the overall creative vision and graphical standards for the MPG brand, marketing campaigns, advertising, trade shows, product releases and other external and internal activities. Oversee external graphics designers, copywriters and artists to produce compelling visuals and messaging that align with business goals, overseeing everything from initial concepts and brainstorming to final execution.
- Budget Management: Establish budgets in coordination with executive team and finance. Oversee budgets for branding activities, MARCOM, advertising, trade shows, and other marketing-related expenses.
- Campaign Execution: Direct and coordinate advertising, PR, digital marketing (SEO, social media) content, and promotional activities. Coordinate with internal and external resources as needed/available to ensure optimal media planning, buying and measurement.
- Cross-Functional Collaboration: Work with MPG executives, business development, sales, product line managers, engineering and other departments to support campaigns for lead generation, sales enablement, and overall business growth.
- Performance Measurement: Facilitate the definition of KPIs; track campaign performance; and oversee data analysis to derive actionable insights.
- Management: Build and manage a team of outside consultants and firms to support and execute MARCOM creation, trade show exhibits, advertising activities, and other functions to execute MPG’s branding and marketing strategies.
QUALIFICATIONS SUMMARY: - Bachelor’s degree, or Associate’s degree plus experience, or significant relevant coursework and experience in Marketing, Communications, Public Relations, Design or another related field.
- Minimum 15 years’ experience developing, implementing and managing all aspects of branding and marketing campaigns (e.g. MARCOM, advertising, trade show exhibits, digital & print, etc.) within the Aerospace & Defense industry.
- Excellent verbal and written communication skills with a proven ability to develop effective company and product messaging.
- Experience creating new brand and marketing strategies / campaigns that engage customers and improve competitive position.
- Collaborative skills to facilitate brainstorming and incorporate new ideas into marketing campaigns and time management and organizational skills ensuring MPG meets deadlines.
- Experience developing and executing print and digital marketing campaigns, including SEO and click-through data analysis to provide ROI – with automation.
- Experience in brand management, marketing campaign development and marketing analytics.
- High proficiency with Adobe graphics suite and MS Office applications is required.
PHYSICAL DEMANDS: Described here are characteristics representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - Stand, walk, and sit throughout the day
- Ability to lift 25 pounds on occasion
- Ability to Travel both Domestically and Internationally up to 20% of time.
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SPY LLC 13033 TRAUTWEIN ROAD, AUSTIN, TX 78737 USA
MAIN: +1 (512) 261-1016
WORK ENVIRONMENT: Characteristics described here are representative of those an incumbent will encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions. Work environment involves everyday risks or discomforts requiring safety precautions typical of work office and manufacturing environment. Personal protective equipment is provided and needs to be used in designated areas. Work area is adequately lit, heated and ventilated. |
Work Arrangement : Hybrid
Pay Range: $150,000.00 - $170,000.00 annually
Bonus Eligible: This position is eligible to earn a discretionary bonus based on performance metrics and other criteria outlined in our applicable bonus plan.
We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.
Benefits: Benefits for this position include: a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including up to 10 paid holidays per calendar year depending on schedule worked, paid vacation days beginning at 80 hours annually, 40 paid sick leave hours annually or as provided under state and local paid sick leave laws, tuition assistance; business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.
Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact accommodations@mpgdover.com for assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.
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