PR Executive

Henkel Corporation • Full-time • Shanghai, Shanghai, China • 2d ago

What you´ll do

Overall planning and management:
-Support line manager to develop & implement the yearly PR strategic proposal: PR media/ Celebrity/PR crisis management/ Management level profiling, etc.
-Manage PR budget, agency and other resources effectively.
PR Fashion Media & Celebrity:
Annual based PR coop calendar with internal & external partner
Ongoing media exposure-execution:
-Maintain key fashion/lifestyle/industry media relationship independently.
-PR awards
-Ongoing PR exposure request /seeding content or free PR exchange resources
-Familiar with leading PR fashion media , proactively maintain good relationship with all external partners.
Celebrity strategy set up and management-execution:
-Support on celebrity strategy development and celebrity data update.
-Contract/Quotation Negotiation.
-Celeb seeding/ shooting management.
-In charge celebrity related activities, i.e. shooting/event/livestreaming. etc.
PR materials/content development--execution:
-PR assets (release, images, data, press kits, interview scripts, etc.,) management and update.
-PR material incl. PR box, HCB spin-offs end-t0-end development.
Top Management Profiling-execution:
-Update top management schedule on a monthly basis , proactively arrange external media interview/summit invitation, etc. to maximize brand exposure.
-Top management internal/ external speech/ PPT development.
HCB Crisis management-execution:
Diversified event lead across HCB, Corporate , etc.
Team daily operation support & POR/PO Management-execution.
The other things briefed by line manager.

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