Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
The Digital Channels team at Workday leads organic search & paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.
About the Role
About the Role
Our Workday Channel Activation team is looking for a Senior Paid Search Manager to help drive Search efforts in the NAM region. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing.
This position reports to the Global Search Lead.
Responsibilities
Develop and own the channel growth roadmap across brand, non-brand, and expansion campaigns, directly aligned to S1 ACV revenue targets.
Manage the allocation and optimization of Paid Search budgets to maximize pipeline targets for the region.
Oversee budget & bid management, audience segmentation, and optimization of campaign structures across major platforms.
Collaborate with our agency partner on setting up, monitoring, and optimizing ad campaigns, keywords, and ad copy for performance, adopting industry best practices.
Forecast spend, pipeline, and ACV contribution with high accuracy
Drive the evolution of advanced paid search practices like value based bidding, Performance Max, AI Max, LLM paid programs, microconversion bidding, and dynamic search ads.
Launch new and scale existing paid search programs; expanding keyword coverage, experimenting with ad copy, audience targeting, and landing page testing.
Partner with various marketing teams, stakeholders, and agencies to build custom programs and strategies that will help Workday achieve our targets.
Develop paid search strategies aligned with Workday's business objectives. Which include keyword research, competitor analysis, audience segmentation, and bid management.
Regularly generate campaign performance reports and presentations, highlighting key results, insights as well as next steps.
Serve as a subject matter expert (SME) to cross-functional stakeholders on Paid Search best practices.
Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.
About You
To succeed in this role you should be someone others might describe as:
A critical and data oriented thinker, curious, and a problem-solver who takes initiative
A decision-maker who can remain dependable while navigating complex, high pressure environments
A relationship-driven cross-functional collaborator with strong negotiation and strategic influence skills, driving data-informed outcomes.
Results oriented, creative, resourceful, detail oriented, and highly organized
Fun, ethical, and a passionate team player who has a sense of humor
Possessing excellent verbal, written and presentation skills
Possessing content writing and editing skills
Basic Qualifications:
Bachelor’s degree or equivalent experience.
8+ years of experience in SEM, with hands-on experience managing large SEM PPC campaigns.
Proficiency in analyzing web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console, and relevant ad platform dashboards.
Strong MS Excel skills (vlookups, pivot tables, data analysis).
Comfortable speaking about and understanding the impact of core metrics such as CTR, CPC, CPL, MQL, and ROI.
Strong data storytelling skills to translate complex search metrics into actionable business insights.
Other Qualifications:
Self-starter with strong attention to detail and organizational skills.
Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
Experience using Google Ads Editor and Microsoft Advertising Editor
Experience with Google SA360 or any other bid management platforms.
Experience working in the B2B SaaS vertical (preferred).
Experience managing agency or vendor relationships (preferred).
Agency experience
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $140,400 USD - $210,600 USD
Additional US Location(s) Base Pay Range: $118,600 USD - $210,600 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com.
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