Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role can be based in our New York City, San Francisco, Sunnyvale, or Mountain View office.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
LinkedIn’s marketing teams shape how our members & customers think, feel, and behave. The right ad, email, or promo can give a member the push they need to download our app, try LinkedIn Premium, or attend an event -- and those small steps may be the start of a journey that changes their career.
In this critical role on LinkedIn’s Creative team, the Creative Director for Performance Marketing acts as a true master of the art & science of storytelling. This starts with developing a deep understanding of our audiences & business objectives, combined with the intricacies of external & internal marketing channels. You will be LinkedIn’s foremost expert on what creative is working best, which visuals drive clicks and which drive retention, and how to improve each week.
You will revolutionize the processes used at LinkedIn to develop new creative. The AI-based approach and method you bring will be always evolving, you’re constantly honing not just your output but the way you build towards it. This role is expected to deploy generative AI in multiple ways to enable more efficient creative production. You’ll rethink our way of working through an AI lens, while maintaining a high bar for brand safety.
You’ll be the first to try new tools, processes, and techniques, always on top of the best way of getting our work done. Partners on teams across Marketing will know you as the person to come to for the best possible ads to fuel their team’s growth, and the undisputed expert on AI tools. Within the Creative team, you’ll focus on bottom-of-funnel growth and performance marketing, and the technology required to do so.
In success, this role will mean that LinkedIn’s performance marketing -- via social ads, display banners, our in-app promos, email, and more -- tell LinkedIn’s story and achieve our marketing goals efficiently. You’ll bring not just high-performing performance ads, but a new approach to creativity.
Responsibilities
- Architect the process and tools required to create marketing assets at scale, meeting a high bar for quality & effectiveness.
- Test and onboard new creative technology to ensure rapid, efficient, and effective production processes -- not just for yourself, but for the creative team as a whole. Co-develop an approach to ethical AI, ensuring LinkedIn takes a responsible approach to privacy.
- Stay curious about new technologies, platforms, and potential partners that would accelerate our way of getting work done.
- Bring an attitude of rapid iteration and learning, cycling through the test, deploy, and learn process with increasing speed. Build a deep partnership with the media team to understand channel best practices and test design.
- Build and deliver high-performing marketing collateral for use in social, display, in-app, and email marketing campaigns.
- Partner with operations and reporting teams to understand the efficacy of existing marketing, informing strategies for iterative testing.
- Define and take goals for creative impact and effectiveness, leading measurement of the value of creative as a growth lever for LinkedIn. Goals include CTR, CVR, and yield.
- Work with internal technology teams to define our approach to asset management, personalization, and data feedback loops.
- Act as an internal thought leader on the best practices for creative, documenting and distributing the themes we see in creative tests across teams.
- Partner with our brand and creative teams to ensure that high standards of quality and brand safety are maintained, even as we move fast.
- Lead with curiosity, getting deep into performance analytics, research data, and experiment results to personally understand how creative is performing.
- Partner with other creative team members to share best practices, distribute work, communicate timelines, and review work.
- Adhere to brand guidelines and marketing briefs, using a toolkit to creatively express the message for each channel & objective.
Qualifications
Basic Qualifications
- BA/BS degree in design, marketing, or related field experience
- 7+ years of experience in creative development and marketing design.
- 3+ years of experience leading creative technology strategy, including reviewing, integrating, and deploying new tools and processes.
- 2+ years of experience working with marketing data to inform testing and experimentation, with a portfolio of relevant work demonstrating impact.
Preferred Qualifications
- Conversant in multiple marketing channels; with deep knowledge of email, display, social media, and in-product tactics
- Superior audience-centricity and advocate for the member across the organization
- Experience leveraging audience understanding to conceive creative strategies across multiple channels
- Expert in working with business partners to align on marketing messages & creative expression
- Highly collaborative and a team player who has a persistent commitment to collaborate across teams
- Portfolio of existing work
Suggested Skills:
- Scaled Creative Operations
- AI production pipeline design
- Performance Creative Strategy
- Creative Analytics & Experimentation
- Media team collaboration
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $149,000 to $233,000.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
