About this role:
This newly created role leads a team of developers and bridges creative, production, and technology to deploy automation and artificial intelligence that transform campaign delivery. You will advance the In‑House Agency’s technology ecosystem—implementing platforms and content systems that increase output velocity, lower production costs, and strengthen creative quality at scale. This role follows a hybrid work schedule and can sit in Minneapolis, MN or San Francisco, CA. The Wells Fargo job profile is Marketing Senior Manager.
In this role, you will:
Map & Align the Ecosystem: Map the creative technology ecosystem across agency teams including account/project management, creative, production, delivery, and channel teams; define handoffs, content models, and versioning to eliminate bottlenecks
Evaluate, Pilot & Scale: Run proofs of concept and scale platforms (CMS, DAM, workflow, automation, AI) that improve speed, quality, and reuse
Build the Capability Roadmap: Maintain a transparent, value‑based roadmap aligned to campaign and business priorities
Design AI & Automation Workflows: Implement templating, component libraries, and AI‑assisted workflows; track impact (cycle time, throughput, rework, cost)
Web & Content Delivery: Oversee builds for sites, landing pages, microsites, and interactive assets
Standards, Accessibility & Governance: Establish coding standards, architecture, branching/version control, WCAG 2.2 AA accessibility, brand guardrails, and performance SLAs
Content Systems & CMS: Evolve CMS and reusable models for omnichannel content and channel handoffs
Toolchain Interoperability: Ensure tools work together seamlessly (CMS, DAM, marketing automation, ad platforms, analytics, CDP) to reduce duplication, confusion, and manual effort
Change Management & Adoption: Create playbooks, training, and communications that drive adoption and new ways of working
Vendor & Budget Management: Select and manage AI vendors and associated budgets
Leadership: Coach and mentor, a high‑performing, geographically dispersed team of developers
Required Qualifications:
6+ years of Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
3+ years of management or leadership experience
Desired Qualifications:
- Experience assessing creative technology needs and requirements on the agency side
- Experience leveraging automation, and AI to reduce workload and increase speed to market
- Experience translating creative strategy into scalable templates, components, and landing pages
- Experience rolling out training programs/playbooks to drive adoption of new tools and processes
- Experience with vendor selection/negotiation, budget management, and ROI measurement
- Experience leading, high-performing geographically dispersed teams
Office Locations & Pay Ranges:
- 600 South 4th Street - Minneapolis, MN ($153,000 - $239,000)
- 333 Market Street - San Francisco, CA ($167,000 - $260,000)
