Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
The Universal Television Entertainment team is seeking a strategic, culturally fluent Senior Manager of Brand Marketing to support the development and activation of 360° brand campaigns for NBC and Peacock. This role is responsible for shaping how scripted and unscripted series campaigns come to life across every touchpoint — including integrations, partnerships, platform presence, and broader cultural moments.
The Senior Manager, Brand Marketing will translate brand strategy into cohesive, insight‑driven campaign frameworks, collaborating closely with cross‑functional partners to ensure creative excellence and brand consistency across media, social, partnerships, product, and on‑platform experiences. This role will help streamline how brand strategy connects across the full marketing ecosystem, ensuring clarity, alignment, and effective execution.
This position is ideal for someone energized by pop culture, passionate about NBC and Peacock content, and skilled at turning insights and cultural narratives into compelling 360 brand storytelling that deepens audience connection.
Responsibilities include, but are not limited to:
- Support the development of strategic, insight‑driven marketing campaigns for title launches across NBC & Peacock, grounded in an understanding of audience behavior, cultural trends, and platform performance data.
- Use consumer insights, audience research, and campaign performance reporting to inform marketing strategy and optimize creative.
- Distill data and insights into clear, actionable summaries that help teams understand opportunities, challenges, and recommendations.
- Build high‑quality storytelling materials and presentations that articulate campaign strategy, creative direction, performance results, and next steps.
- Act as a central communication point for assigned titles/campaigns, ensuring alignment across programming, creative marketing, social, media, publicity, product, and operations.
- Present campaign updates and creative to internal stakeholders with clarity and professionalism.
- Foster productive relationships with insights, analytics, and research partners to deepen understanding of viewer behavior and the competitive landscape.
Qualifications
Basic Requirements:
- 5+ years of experience in Entertainment, Digital Media, or direct‑to‑consumer marketing.
- Experience supporting 360‑marketing strategies and campaigns.
- Comfortable using data to inform marketing decisions, including analyzing campaign performance and optimizing creative.
- High proficiency with Microsoft Office, including strong PowerPoint and written communication skills.
Desired Characteristics:
- Passion for Entertainment, Media, and Pop Culture.
- Strong organizational and project management skills; ability to manage multiple projects simultaneously.
- Strong storytelling, deck‑writing, and communication skills.
- Ability to interact with senior‑level management and cross‑functional partners.
- Innovative, creative, and positive team player.
- Social media savvy with understanding of current and emerging digital platforms.
- Strategic thinker who is proactive, flexible, and comfortable in a fast‑paced environment.
- Solid understanding of the media landscape.
Additional Requirements:
- Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
- Salary range: $95,000- $130,000 (bonus eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
