The Manager, Chevrolet Auto Communications is a leadership role within GM’s Brand and Product Communications team. You own a distinct Chevrolet communications portfolio, set strategy, lead a team, and deliver results that directly support Chevrolet’s business and GM’s enterprise priorities.
You must bring deep, hands-on automotive experience—you understand how vehicles are engineered and brought to market, you closely follow the industry, and you have a genuine passion for cars and trucks. You know the automotive media landscape cold, with strong relationships (or a clear track record of building them) across auto, enthusiast, business, and technology press, and you can translate complex product details into clear, compelling stories.
As a senior leader, you exercise independent judgment in high-visibility situations, set direction and KPIs for your team, and influence cross-functional decisions across Product, Engineering, Marketing, and other partners, while modeling GM Behaviors and fostering an inclusive, high-performance culture.
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Set and own Chevrolet communications strategy for your portfolio, aligning plans, narratives, and KPIs to Chevrolet and GM business priorities.
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Lead and develop a high-performing team of communications professionals, providing clear direction, coaching, and ongoing career and skills development.
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Shape and protect Chevrolet’s external narrative across products and technology, with particular focus on vehicle launches, performance, EVs, and brand-defining stories.
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Oversee major launches and events (e.g., media drives, auto shows, key reveals), integrating work across functions, agencies, and partners.
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Advise Chevrolet and GM senior leaders, using data, insights, and your industry expertise to recommend strategies, manage issues, and mitigate risk.
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Drive continuous improvement in how the team plans, executes, measures, and reports on communications, simplifying processes and removing roadblocks so the team can move with urgency.
Your Skills & Abilities (Required)
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12+ years of relevant communications or media relations experience with a strong, demonstrated focus in automotive (OEM, supplier, auto media, or closely related).
Automotive & Media Expertise
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Deep understanding of automotive products, technology, and development cycles, and the ability to quickly grasp and accurately represent complex vehicle features.
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Strong familiarity with automotive and mobility press, including enthusiast, mainstream, business, fleet, and technology outlets; proven experience pitching, briefing, and building trust with key journalists.
Communications & Leadership
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Expert-level writing and verbal communications skills, with a track record of producing high-quality press materials, talking points, and executive communications with minimal editing.
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Proven ability to set strategy, goals, and KPIs for a defined business area and own delivery of results, including budget, resources, and measurement.
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Experience leading and developing a team, including hiring, performance management, coaching, and building diverse, inclusive teams.
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Highly organized, data-informed, and comfortable operating in a fast-paced, matrixed, change-oriented environment.
Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.
The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
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The salary range for this role is $140,100 - $186,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
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Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
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Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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