Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role will be based in San Francisco, New York, Chicago, or D.C.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
The Vice President of Integrated Marketing for LinkedIn’s Talent Solutions business is responsible for end‑to‑end ownership of how our narratives, content, and campaigns drive growth across the customer lifecycle — from demand creation and acquisition to adoption, retention, and expansion.
This leader sits at the intersection of brand, demand, field enablement, and scaled growth, bringing together integrated storytelling with data‑driven, performance‑oriented execution. The role combines strategic narrative leadership with a general‑manager mindset, accountable for delivering measurable business impact across segments, geographies, and channels.
The VP will lead a high‑performing organization spanning integrated marketing, scaled growth and customer marketing, and will partner deeply with Sales, Product, Product Marketing, Finance, and Regional Marketing to accelerate Talent Solutions’ growth globally.
Key Responsibilities:
- Integrated Marketing & Narrative Leadership
- Own the end‑to‑end narrative, positioning, and content strategy for LinkedIn Talent Solutions across audiences, ensuring consistency and relevance across 1:1 sales motions, digital campaigns, events, and experiential marketing.
- Develop compelling, industry‑advancing thought leadership and content that creates demand, differentiates our solutions, and elevates the Talent profession.
- Lead the orchestration of multi‑channel integrated campaigns across digital, field, media, comms, and experiential channels.
- Scaled Growth & Customer Marketing
- Set and lead the scaled growth and customer marketing strategy to drive acquisition, usage, retention, and expansion across SMB, mid‑market, and enterprise segments.
- Own strategy and execution across scaled channels (paid media, email, web, lifecycle programs), making clear trade‑offs across segments, geographies, and priorities.
- Apply strong commercial and analytical rigor to optimize targeting, messaging, channel mix, and budget allocation to maximize business impact.
- Field Enablement & Commercial Acceleration
- Equip sales teams with clear narratives, product stories, and tools that accelerate customer engagement and improve value articulation across the funnel.
- Partner closely with Sales leadership to ensure marketing strategies are directly tied to commercial outcomes.
- Create high‑impact live and virtual experiences that deepen customer relationships and drive measurable growth.
- Cross‑Functional & Executive Partnership
- Work hand‑in‑hand with Product, Product Marketing, Growth Marketing, Regional Marketing, Finance, and R&D to build integrated strategies rooted in product truth and customer value.
- Influence and align senior stakeholders across the organization, bringing clarity and conviction to complex, ambiguous decisions.
- Partner with top creative, media, and production agencies to deliver world‑class marketing at scale.
- Operational Excellence & Innovation
- Drive operational efficiency across the marketing organization, including adoption of AI and emerging tools to improve speed, quality, and scale of creative and campaign execution.
- Maintain a strong pulse on digital marketing trends, creative innovation, and talent industry dynamics, translating insights into action.
- People Leadership
- Lead, inspire, and develop a diverse organization of senior leaders and individual contributors, fostering a culture of agility, creativity, inclusion, and accountability.
- Build strong leadership bench strength and ensure the organization is structured to deliver outsized impact at scale.
Qualifications
Basic Qualifications:
- 15+ years in relevant marketing roles, including integrated marketing, go-to-market strategy, scaled/digital marketing, and global campaign leadership.
- 7+ years hiring, managing, and developing senior leaders and high-performing teams.
Preferred Qualifications:
- Proven track record of driving measurable business impact through marketing across multiple segments and stages of the funnel.
- Exceptional communication and executive presence, with the ability to synthesize complex ideas into clear, actionable insights.
- Demonstrated ability to translate customer needs and product roadmaps into differentiated, resonant, and scalable GTM strategies.
- Strong commercial acumen with a GM mindset — comfortable making trade‑offs and prioritization decisions in a dynamic environment.
- Deep expertise in digital and lifecycle marketing, paired with strong creative judgment.
- Ability to break down ambiguous problems, structure solutions, and influence outcomes at the executive level.
Suggested Skills:
- Executive Leadership
- Integrated & Growth Marketing Strategy
- Commercial & Analytical Rigor
- Cross‑Functional Influence
- Storytelling & Thought Leadership
- Team Development & Culture Building
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $325,000-$430,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
