Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.
Job Summary
Universal Ads is building the leading self-serve advertising platform for premium video. Brands of any size can now advertise on TV as simply as they can buy and manage an ad on social, and do so without paying any platform fees.
To accelerate this, UA is building a modern, automation-first GTM engine. We are looking for a GTM Systems Lead to design and build the workflows, automations, and agentic systems that increase efficiency across Growth, Sales, CS, and Product.
You will act as the day-to-day lead of GTM Systems, reporting directly into the Head of Growth, GTM Systems and BizOps to prioritize and execute a roadmap of commercial automation initiatives, with influence and mandate across the Revenue organization.
Job Description
Responsible for working with a cross-functional team to define, develop and deploy newworkflows, automations, and agentic systems that increase efficiency. Ensures thatsolutionsaredeployed andmaintainedutilizing best practices as well asadaptable tochange as the platform evolves. Integrates knowledge of business and functional prioritiesin creation and execution of roadmap. Acts as a key contributor in a complex and crucial environment. May leadprojects andshareexpertise.
Core Responsibilities
Not a traditional RevOps or Salesforce admin role - this is a high-leverage builder who:
1.IdentifyHighest-Impact Automation Opportunities
2. Build & Deploy Automation Systems for those
Should be as comfortablebuildingasstrategizing.
Personallydesignsand implementssolutions in areas that could include:
Priorities will be sized and addressed systematically, in partnership with the Head of the team.Willnotbe expected to address all of these atonce, butwill be expected to deliver clear results and impact against the top areas.
3. Inject AIEffectivelyAcross the Revenue Org
Create agents, automations and artifacts thatassistwith messaging, analysis, summarization, and QA
Every initiative must tie to:
This role is measured on commercial impact against clearly set KPIsrather thansystem cleanliness. You will be supportedindeterminingand evaluating thoseand are expectedto drivecontinuous technicaland processimprovement.
Tools & Technical Fluency
Should becomfortablearchitecting and deploying modern automation and AI-driven systems across the GTM stack.
This role is less about mastering a single tool and more about designing scalable, flexible systems that connect data, workflows, and commercial outcomes. You should not be a rigid specialist tied to just one platform. You should bereasonably tool-agnostic- pick the right tool for the job.
Experience should include:
WhatWe’reLooking For
5–10 years in GTM Systems, GTM Engineering, Growth Engineering, RevOps Engineering, or similar roles
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Automation Technology; AI Integration; AI Systems; AI Agents
Salary:
Primary Location Pay Range: $128,099.92 - $192,149.88
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
