About the Role:
The SEO Specialist/Supervisor plays a pivotal role in driving organic traffic and enhancing the visibility of Disney Store's six e-commerce websites. Collaborating closely with the Senior Marketing Manager and agency partners, this role leads day-to-day SEO operations, including technical support, on-site optimization, and performance tracking. By embedding SEO best practices across content, product, and site development initiatives, the SEO Specialist/Supervisor contributes to long-term organic growth and ensures Disney's digital presence aligns with its brand tone and customer-focused values.
This is a 12-month, fixed-term contract role, based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.
Values
You'll join a team grounded in our Disney values, acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
What You Will Do:
- As an SEO Specialist/Supervisor, you will be responsible for executing and managing SEO strategies that align with Disney's overarching goals. This role requires a skilled, independent worker who can effectively collaborate across teams and solve complex problems to deliver impactful results.
- Lead day-to-day SEO operations, including technical, on-page, and content optimization.
- Develop and implement long-term SEO strategies in collaboration with the Senior Marketing Manager.
- Manage metadata implementation, internal linking improvements, and on-site content optimization requests while maintaining brand consistency.
- Collaborate with SEO agencies to align on strategic priorities, monitor performance milestones, and brief optimization requests.
- Coordinate SEO requirements across teams including Site Merchandising, Product Development, and Brand Marketing.
- Analyze and report on organic traffic, keyword rankings, and conversion performance.
- Support technical projects such as site migrations, URL structure updates, and schema markup implementation.
- Monitor emerging trends in AI-driven search experiences and evaluate their impact on site visibility.
- Collaborate with the Paid Media team to develop a holistic 'One Search' strategy optimizing Organic and Paid Search channels.
- Prepare and present monthly performance summaries and recommendations to marketing leadership.
Required Qualifications & Skills:
- Proficiency in technical SEO, including site architecture, page speed optimization, and structured data.
- Hands-on experience with SEO tools (directly with, or similar tools); Google Search Console, SEMrush, Screaming Frog, and Ahrefs.
- Working knowledge of Adobe Analytics and familiarity with HTML, CSS, and JavaScript fundamentals.
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent organizational, planning, and time management skills.
- Effective communication and relationship-building skills across all levels of the business.
- Bachelor's Degree in Marketing, Business Analytics, Computer Science, or a related field.
- Strong background in SEO, preferably within e-commerce.
Preferred Qualifications:
- Certifications such as Google Analytics and Google Ads.
- Experience optimizing websites in multiple languages.
- Previous Disney experience or familiarity with Disney's global businesses.
The Perks:
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups - WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
