Marketing Consultant (m/w/d)

Caterpillar • Ismaning (Munich), Bavaria, Germany • 2w ago

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Hiring Manager: Sara Lydick

Locations: Munich

Total number of Openings: 1 (Rental/Used & BCP)

Relocation: No

ISE: No

SG: 23

Job Profile: R103 – Marketing Consultant

Strategy Support Consultants

The ESD Central Team Marketing Consultant role supports Marketing Managers in the development of dealer specific Growth Plans with scope in machine, technology and aftermarket services.

The role involves working in collaboration with Caterpillar and Dealer teams through deep data analysis identifying priority customer segments, problem statements, root causes, potential solutions, and ultimately supporting the creation of a granular execution plan, which will lead to robust governance and growth over the next 3-5 years.

Additionally, the Marketing Consultant will support the dealer and regional industry team in the implementation of the plan.

This position will be focused primarily in EAME and supporting Rental/Used and BCP growth plans.

What you Will Do:

Support development of multiyear strategic and tactical execution plans with a focus on business growth.
Support business analysis to uncover unique customer needs, process gaps and business drivers.
Support the execution of dealer growth projects with internal partners and dealer network.
Identifying potential roadblocks across the organization and working across teams to enable progress.
Support the development of workshops and report out material.
Responsible for alignment of project needs and data requirement.
Responsible for creation and update of presentation material used to covey clear messaging through visuals and storytelling.
Responsible for monitoring task completion leading to project Milestones.
Support the coordination and facilitation of virtual, face-to-face workshops, voice of business collection and note taking.

What you have:

Growth and Agility: Knowledge of the necessity of businesses and individuals to experiment, learn continuously, and achieve value for the organization; ability to embrace challenges, show resilience, and proactively seek improvement and innovation to improve an organization's competitive advantage.
Project Management: Knowledge of effective project management strategies and tactics; ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.
Initiative: Being proactive and committing to action on self-identified job responsibilities and challenges; ability to seek out work and the drive to accomplish goals.
Decision Making/Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Business Acumen: Knowledge of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.
Continuous Learning: Understanding of the rationale behind the necessity to continually learn and grow and the ability to seek performance feedback and identify approaches to improve own performance and that of others.
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Bachelor’s degree, preferably in business, marketing, communications, economics, statistics, or a similar field with quantitative coursework.
5 years or more of professional experience.
Experience working with Cat Dealers in Operations; Marketing; Sales, or Strategy.
MS Suite of products experience.
Strong Excel and Power Point skills.