About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- Oversee the development and execution of the eCommerce digital content strategy across multiple HCB brands, ensuring content meets quality standards and aligns with brand goals and retailer guidelines and/or requirements.
- Ensure that digital content supports superior digital commerce experiences, contributing to increased algorithmic relevance, brand awareness, and conversions.
- Assist with Ratings & Reviews strategy development and implementation across core brands and retailers
- Lead content evaluation processes to ensure digital commerce content meets best-in-class standards for prioritized brands and retailers.
- Partner with business units to help implement brand-specific and retailer-specific content strategies aimed at improving organic and paid placements.
- Track digital shelf KPIs, identifying content gaps and opportunities, and suggesting improvements to drive content effectiveness.
- Collaborate with the Henkel Digital Excellence (DX) team and agency partners to support enhancements to eCommerce technical platforms, contributing to resource efficiency across HCB.
- Support the development of digital content by coordinating with agency partners, internal creative teams, and SEO/AEO/GEO experts.
- Gather and organize industry insights and platform knowledge to inform best-in-class digital commerce strategies.
- Assist in managing the approval process for digital assets, ensuring timely syndication and communication with internal and external stakeholders.
- Support the prioritization and future roadmap development for retailer-specific content initiatives.
- Manage the content team’s budget, including tracking expenditures, forecasting future needs, and ensuring efficient use of resources.
- Work with the Content Team Lead to develop and maintain budget reports, ensuring alignment with financial goals and objectives.
