The Role:
Do you want to be part of a high-impact team where consumer insights shape the future of mobility? As a Consumer Insights Analyst at General Motors, you’ll play a pivotal role in uncovering what customers truly want—translating data, market research, trends, and market signals into actionable and predictive insights that influence the design and development of next-generation products, technologies, and experiences. This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization.
What You’ll Do:
- Represent the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations.
- Market Analysis: Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
- Tool & Data Expertise: Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
- Data Synthesis: Analyze internal and external data to identify key insights and recommend appropriate actions.
- Insight Storytelling: Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions.
- Research Collaboration: Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
- Process Understanding: Gain knowledge of the global vehicle development process and key stages where consumer input is essential.
- Drive Innovation: Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights.
Your Skills & Abilities (Required Qualifications)
- Education: Bachelor’s degree in Market Research, Analytics, Behavioral Science or related fields.
- Experience: 5+ years’ experience in consumer research, insights, planning, and/or marketing. (any internship or co-op experience will not be considered)
- Analytical Skills: Strong critical thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights.
- Problem Solving: Ability to work through complex, ambiguous problems and develop data[1]driven solutions.
- Collaboration: Proven ability to work effectively in cross-functional, team-based environments.
- Communication: Excellent written and verbal communication skills; confident presenting to senior leadership.
- Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- Technical Proficiency: Skilled in Microsoft Word, PowerPoint, and Excel.
- Commitment to Quality: Dedication to delivering accurate, relevant, and high-quality analysis.
What Will Give You a Competitive Edge (Preferred Qualifications)
- Advanced Education: Master’s degree or marketing research-related certifications
- Statistical Knowledge: Familiarity with statistical methods (e.g., factor analysis, cluster analysis, latent class analysis).
- Tech Curiosity: Interest in automotive innovations including electric vehicles, digital experience, and safety technologies.
- AI Integration: Experience leveraging AI or advanced analytics in consumer insights to enhance accuracy and actionability.
- Industry Knowledge: Solid understanding of the automotive market and competitive landscape.
- Tools: Technologies including but not limited to GLEAN, NVCS, COTS, Predict, PIN, M-Tab, Catalyst for Insight, and EZQ.
