Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our high-energy product marketing team tells this story and is responsible for positioning our IBM software solutions in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion and pace to work that will compel our audience to choose IBM. As a Product Marketing Manager in Austin or New York, your reach is global as you communicate with clients, business partners and IBM teams across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.
Your Role And Responsibilities
We are seeking a product marketing champion to join our team. As a Product Marketing Manager (PMM), you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’s Software products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. As a PMM, you will ensure IBM’s positioning is credible, client-centric, and competitively distinct—fueling successful launches and sustained market momentum. You will lead strategic launches, drive go-to-market excellence, and equip the field with compelling narratives and enablement assets that accelerate pipeline and win rates. You will translate complex technical innovation into clear, outcome-focused value propositions aligned to IBM’s platform strategy.
Your Primary Responsibilities Include
- Act as the market catalyst for IBM Software offerings, building differentiated, persona-driven messaging grounded in customer insight, competitive intelligence, and IBM’s platform narrative
- Lead strategic product launches by owning the bill of materials, readiness criteria, launch scorecards, and core enablement assets (L100-L200 decks, canonical demos, reference architectures, proof points)
- Develop and maintain core briefs, including Marketing Business Plans and Marketing Requirement Documents, to ensure consistent activation across markets and buyer journeys
- Translate product innovation into compelling value propositions that clearly demonstrate IBM’s differentiation in price, performance, and client outcomes
- Build competitive battlecards, objection-handling guides, analyst briefs, and proof point libraries that strengthen IBM’s position in competitive deals
- Partner with Sales Activation, Demand Generation, and Digital teams to embed messaging across campaigns and field engagement, continuously improving based on performance insights
- Integrate voice-of-customer insights, win/loss analysis, and client interviews into messaging, launch strategy, and lifecycle marketing efforts
- Own the editorial calendar, balancing thought leadership, product innovation, and client outcomes to sustain market relevance
- Serve as a cross-functional leader and trusted advisor, aligning product, marketing, and sales stakeholders around a shared narrative and measurable goals
Preferred Education
Bachelor's Degree
Required Technical And Professional Expertise
- Experience in Product, Technology or B2B Marketing
- Strong written, verbal communication and demonstrated collaboration skills
- Interest in, but not limited to, the following technologies: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability
- Experience working and communicating with groups of different backgrounds and skills to enable collaboration
- Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change
- A learning mindset, willing to take on new challenges, experiences and grow a career in enterprise technology, software and/or Marketing
Preferred Technical And Professional Experience
- Familiarity with coding or programming languages or data science
- Understanding of go-to-market strategies
- Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)
- Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)
