Head of Consumer & Construction SEA

Henkel Corporation • Full-time • Bangkok, Bangkok, Thailand • 1w ago

What you´ll do

Steers all marketing, advertising and promotional activities and respective budgets; is responsible for L17 steering
Provides marketing inputs for local / sub-regional master plan Identifies opportunities to increase brand distribution within existing business and new clients acquisitions
Ensures consistency in market sizing methodology and creates tangible sales tools
Oversees and supports implementation of channel strategy on local / sub-regional level through channel marketing activities Determines /quantifies market opportunities and develops customer roadmaps in alignment with stakeholders
Contributes to devel-t of brands positioning and innovation; implements innovation pipeline to secure sustainable brand growth in region
Coaches and develops local / sub-regional (project) teams Implements campaigns locally; ensures consistency in reporting campaigns and promotional action results
Sets up and adapts Marketing Mix for each product locally Analyses competitor's scenario and draws sound conclusions given lack of market data Leading the local team to generate consumer inisghts as inputs for global and regoinal inno pipeline. Initiates local ideas for innovations in association with Regional and global counter parts.

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