GM has built a Digital Retailing Platform (DRP) that delivers a seamless, end-to-end vehicle shopping and purchase experience for customers and dealers. Built on the principles of speed, simplicity, and transparency, the DRP unifies customer and dealer interactions across brands and retail touchpoints. The platform is developed in conjunction with a technology provider experienced in automotive digital retailing.
The Assistant Product Manager - Digital Retail Platform is responsible for supporting and driving key elements of the DRP experience, including the vehicle configurator, brand relationship management, and CarBravo digital retail experiences. As a connector across product, UX, brand, and technology teams, this role helps shape the roadmap and deliver enhancements that elevate the end-to-end digital shopping journey.
Reporting to the Product and Innovation Manager - Digital Retail Platform, the Assistant Product Manager - Digital Retail Platform will:
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Serve as the product owner for the Configurator within the Digital Retail Platform, ensuring the experience is accurate, continuously optimized, and aligned to brand, dealer, and customer needs.
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Act as a primary liaison between the DRP product team and brand stakeholders, ensuring brand-specific requirements are captured, prioritized, and clearly communicated.
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Own the end-to-end CarBravo digital retailing experience, identifying optimizations that meet customer, dealer, and brand needs.
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Act as a bridge between GM business teams, IT teams and technology partner, enabling effective collaboration across design, development, and delivery.
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Use data, customer insights, and performance metrics to identify opportunities, evaluate enhancements, and improve the digital shopping journey.
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Drive execution of enhancements through structured planning, strong meeting facilitation, risk identification and mitigation, and effective use of product management tools and frameworks.
