What you´ll do
1. Lead the end‑to‑end digital marketing strategy, from awareness to conversion
• Develop annual and quarterly digital marketing strategies covering awareness, traffic, and conversion
• Build full‑funnel planning across upper‑funnel exposure, mid‑funnel engagement, and lower‑funnel performance
• Design digital initiatives to expand brand visibility across marketplaces (Amazon, Rakuten, Yahoo)
• Drive awareness growth by leveraging marketplace assets such as Brand Pages, Storefront features, category placements, and seasonal content
• Allocate and optimize budget across Amazon Ads, RPP, Yahoo Ads, Meta, TikTok, and other digital channels
• Identify digital trends, demand shifts, and category opportunities using search, platform, and competitor insights
2. Strengthen top‑funnel awareness with Brand Marketing
• Align EC messaging with overall brand campaign strategy
• Ensure consistency between brand assets and marketplace executions (ads, PDPs, landing pages)
• Monitor brand search, CTR, and upper‑funnel KPIs to measure brand impact
• Connect brand activities to measurable marketplace results
• Leverage Brand Pages on Amazon, Rakuten, and Yahoo to expand brand presence and drive product discovery
• Plan and execute Brand Page enhancements—visual storytelling, content refreshes, navigation improvements
• Ensure seasonal, campaign, and portfolio narratives are reflected consistently across all Brand Pages
3. Drive performance marketing and conversion optimization
• Lead marketplace advertising strategies across Amazon, Rakuten, and Yahoo
• Improve ROAS, CVR, CPC, and CPA through continuous optimization and A/B testing
• Ensure alignment between ad messaging and landing/PDP experiences in collaboration with Customer Experience
• Run A/B tests on creatives, messaging, landing pages, and conversion paths
4. Manage paid social channels and Customer Review–driven initiatives
• Oversee Meta, TikTok, X, and other paid social channels supporting traffic and new customer acquisition co-working with local/regional Brand Marketing team
• Optimize audience targeting, creatives, and bidding strategies to maximize EC growth
• Integrate social insights and search trends into cross‑channel planning
• Partner with Brand Marketing on social‑led EC campaign activations
• Plan and execute Customer Review–driven initiatives to increase authenticity and conversion
• Develop structured programs that encourage review generation, before/after content, and user‑generated posts
• Amplify Customer Reviews across PDPs, Brand Pages, and social channels in collaboration with agencies and internal teams
5. Leverage analytics tools to generate insights and actions
Required tools: GA4, Google Search Console, Google Trends
• Analyze traffic sources, search behavior, session quality, and campaign performance
• Translate search trends into demand forecasting and category/SKU opportunity mapping
• Assess product performance, repeat indicators, and marketplace behavioral patterns
• Build dashboards and deliver actionable insights for decision‑making
6. Collaborate effectively with internal partners
Product Specialists
• Ensure accuracy of product content including claims, features, usage guidance, and benefits
• Maintain consistency in PDP storytelling and overall marketing messaging
Operation Support
• Coordinate on PDP updates, pricing, stock, and promotional readiness
• Utilize insights from store operations (Customer Reviews, search terms, competitor activities) to refine marketing plans
Brand Marketing / Customer Experience / Sales / SCM
• Lead integrated workflows to ensure seamless delivery of digital initiatives
7. Lead agency and external partner management
• Provide strategic direction, briefs, and KPI frameworks to media agencies
• Work with marketplace representatives to adopt new tools, programs, and optimization opportunities
• Manage creative vendors for advertising assets, landing pages, and Brand Page updates
• Ensure high‑quality output, timely delivery, and accountability to performance metrics
