Introduction
At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.
IBM is in search of a
Social Video Creative Strategist to oversee the building and evolution of IBM’s long-and-short-form video content across all social platforms. This is inclusive of business priorities, culture, products, and storytelling to elevate the umbrella of IBM brands.
As part of the Global Social Media & Influence team, you are responsible for translating our story across @IBM social channels through video – adapting per channel, audience, internal priorities, and culture. In this position, you will play a key role in helping to build informed (by business, research, and culture) creative video social strategies in partnership with teammates and cross-functional partners – you will be responsible to bring these ideas to life from brainstorm to production, execution, and measurement. You’ll work in lockstep with in-house creative resources to bring your vision to life and provide feedback throughout the process.
Your Role And Responsibilities
- Define and lead the strategic vision for video content across IBM’s social ecosystem, including YouTube, LinkedIn, Instagram, and TikTok, that align with the organization’s business and communications objectives. This involves a deep understanding of both video strategy and key platform strengths and formats, researching audiences, developing thoughtful plans (inclusive of big ideas and supporting tactics) based on strategic insights, and willing ideas to life.
- Be relentless in developing social first video content, strategically experimenting with new formats and tactics when appropriate, being resourceful and scrappy to bring content ideas to life, and continuing to find ways to uplevel video content across IBM channels.
- Manage complex, multi‑channel initiatives, ensuring projects remain on strategy, within scope, on-time, and aligned with broader business objectives. This includes simultaneously managing a variety of stakeholders and creative teams throughout the production process.
- Strategically evaluate stakeholder requests and navigate sensitive, cross functional conversations with diplomacy and clarity, confidently pushing back on requests and negotiating when priorities conflict with team goals or platform best practices.
- Lead the relationship with internal creative teams, ensuring smooth coordination across studio workflows and vendor management. Provide confident feedback throughout the production process, so assets are developed in the appropriate manner for use across social channels.
- Produce strategic shot lists and storyboards for on-the-ground content capture for events, conferences, and other opportunities. Roll up your sleeves and confidently direct and produce social first shoots alongside creative team members.
- Monitor and measure content performance to understand the types of videos that resonate with audiences across channels. Analyze the data and use it to optimize social video strategy and content production over time.
- Develop strong relationships with key internal stakeholders and continuously educate them on social video best practices to help deepen their understanding.
- Stay up to date on social media and broader video trends and best practices across all key social channels. Be knowledgeable about emerging platforms and tools to provide feedback and adapt content while building tactical plans.
Required Technical And Professional Expertise
- 5-8 years of relevant experience in social media with a focus on long-and-short form video content strategy and production.
- Deep experience of social video strategy and production, including expertise in social channel best practices, content variation across channels, and strong understanding of both long-and-short form video content.
- Experience effectively leading creative brainstorms, pitching ideas to leadership, crafting engaging narratives that align with objectives, and executing ideas from start-to-finish.
- Strong experience working closely with creative and production teams.
- Outstanding communication and organizational skills and ability to manage cross-discipline stakeholders.
- Demonstrated ability to juggle projects across multiple lines of business without skipping a beat.
- Deep knowledge of the social media landscape from a brand POV and ability to advise accordingly.
Preferred Technical And Professional Experience
- Platform Innovation Knowledge: Experience with emerging trends and innovations in social media platforms, enabling the development of forward-thinking content strategies.
- Advanced Content Creation: Experience in creating immersive, engaging content that leverages the unique capabilities of each social media platform.
- Data-Driven Insights: Experience using social media analytics tools to inform content decisions and optimize campaign performance.
