ESPN's Sports Marketing organization is a centralized team of strategic marketers responsible for driving audience growth, fan engagement, and integrated marketing strategy across ESPN's sports marketing properties, platforms, and brands. The team leads marketing efforts for premier league and college sports partnerships—including the NFL, NBA, MLB, NHL, College Football, NCAA Championships, WNBA, ACC Network, and SEC Network—while supporting key business priorities acrossthe ESPN app and our direct-to-consumer initiatives.
The organization also serves as a steward of the ESPN brand, leading flagship campaigns, original content marketing, fan experiences, and tentpole events such as the ESPYs. Through audience insights, cultural relevance, innovation, and digital engagement, the team works to expand fandom, connect with emerging audiences, and strengthen ESPN's position at the intersection of sports, culture, and entertainment.
The Vice President, Sports Marketing & Brandis responsible forleading marketing strategy, audience growth, and fan engagement across a diverse portfolio of sports marketing properties, brand initiatives, fan experiences, and consumer-facing platforms. This leader will oversee integrated marketing efforts spanning live sports, college sports networks, brand campaigns,fanmarketing, and consumer products, while driving meaningful connections between fans and ESPN's content, talent, and platforms.
The Vice President will serve as a key strategic partner across ESPN and The Walt Disney Company, collaborating with stakeholders across Programming, Content, Product, Research, Communications, Distribution, Ad Sales, and Direct-to-Consumer businesses. This leader willbe responsible forshaping innovative marketing strategies that strengthen ESPN's brand, expand audiences, deepen fandom, and drive business results across a rapidly evolving media landscape.
Sports Marketing Properties & Audience Growth
Lead integrated marketing strategy for ESPN's portfolio of sports marketing properties, including ACC Network, SEC Network, WNBA, College Football, NCAA Championships, and other key league and conference partnerships.
Drive audience growth, fan engagement, and business performance through innovative, data-driven marketing strategies that deepen fandom and expand reach across both existing and emerging audiences.
Leverage audience insights, fan behavior, digital engagement trends, and cultural relevance to strengthen ESPN's connection with fans across streaming, social, mobile, and future platforms.
Brand Marketing & Fan Experience
Shape and execute ESPN's brand marketing strategy across flagship campaigns, original content, tentpole events, fan experiences, and cultural moments, including initiatives such as the NFL Draft, College GameDay, and the ESPYs.
Develop integrated campaigns and experiential programs that strengthen brand affinity, create memorable fan connections, and position ESPN at the intersection of sports, culture, and entertainment.
Innovation & Business Impact
Champion innovative marketing approaches thatleverageemerging technologies, AI-enabled capabilities, audience intelligence, and evolving consumer behaviors.
Partner across ESPN and The Walt Disney Company to develop marketing strategies that support audience acquisition, engagement, retention, and long-term business growth.
Leadership & Strategic Partnership
Build, develop, and inspire a high-performing organization through empathetic leadership, coaching, mentorship, and a commitment to inclusion and collaboration.
Serve as a trusted advisor to senior leaders, league partners, and key stakeholders, influencing strategic priorities and driving alignment across complex, matrixed organizations.
A minimum of12 years of experience leading sports marketing, brand marketing, media, entertainment, streaming, or consumer-facing businesses, including leadership of high-performing teams.
Proven success developing integrated marketing strategies that drive audience growth, fan engagement, brand affinity, and measurable business results across sports marketing properties, brands, and platforms.
Deep understanding of fan behavior, digital audience engagement, streaming, social ecosystems, emerging technologies, and the evolving sports and media landscape.
Expertisebuilding brands through impactful storytelling, integrated campaigns, experiential marketing, and culturally relevant consumer experiences.
An empathetic, transparent and inclusive leader with exceptional executive presence, communication skills, and the ability to influence stakeholders across complex, matrixed organizations.
Passion for sports, culture, and innovation, with a growth mindset and commitment to shaping the future of fan engagement.
Bachelor's degree in Marketing, Business, Communications, ora relatedfield, or equivalent experience.
Ability to travel to sporting events, industry conferences, and partner meetings, and work evenings and weekends as business needs require.
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The hiring range for this position in New York, NY is $214,600.00 to $287,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
